About Company
Are you an ambitious advertising executive seeking an environment where your creativity and strategic vision can truly flourish? Career.zycto is a dynamic and forward-thinking firm committed to fostering talent and driving impactful brand narratives. We believe in empowering our team to push boundaries, innovate, and achieve measurable results for both our internal brand and external projects. Joining us means becoming part of a vibrant culture that values bold ideas, collaborative spirit, and a relentless pursuit of excellence in marketing and brand promotion. We offer unparalleled opportunities for professional growth and a chance to make a significant mark in the competitive landscape.
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Job Description
Career.zycto is on the lookout for a highly motivated and results-driven Advertising Executive specializing in brand development and promotional strategies to join our growing team in Port Louis. This is an exciting opportunity for a professional eager to shape compelling narratives, elevate brand presence, and execute innovative campaigns that resonate with target audiences across various platforms.
As an Advertising Executive, you will be instrumental in conceptualizing, developing, and implementing integrated marketing and advertising strategies. Your core responsibilities will include conducting thorough market research to identify trends and opportunities, translating client business objectives into creative briefs, and overseeing the entire campaign lifecycle from inception to post-campaign analysis. You will collaborate closely with creative teams, media planners, and digital specialists to ensure seamless execution and consistent brand messaging.
We are seeking someone with a proven track record in managing multiple projects simultaneously, possessing excellent communication skills, and a keen eye for detail. The ideal candidate will have a deep understanding of traditional and digital advertising landscapes, including social media marketing, content creation, SEO/SEM principles, and performance analytics. You will be expected to bring fresh ideas to the table, challenge conventional thinking, and continuously seek ways to optimize campaign effectiveness and ROI.
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At Career.zycto, we champion a culture of innovation and continuous learning. You will have the autonomy to drive initiatives and contribute significantly to our brand’s success and the success of our clients. If you are passionate about building brands, crafting engaging stories, and thrive in a fast-paced, collaborative environment, we encourage you to apply. This role offers significant growth potential for an individual ready to take their career to the next level in the dynamic world of advertising.
Key Responsibilities
- Develop and execute comprehensive advertising and brand promotion strategies.
- Conduct market research to identify trends, consumer insights, and competitive landscapes.
- Translate business objectives into clear, concise creative briefs for design and content teams.
- Manage the end-to-end lifecycle of advertising campaigns, ensuring timely and on-budget delivery.
- Collaborate with internal creative, media, and digital teams to ensure integrated campaign execution.
- Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for optimization.
- Maintain strong relationships with clients, understanding their needs and ensuring satisfaction.
- Stay abreast of industry best practices, emerging technologies, and advertising trends.
- Contribute to new business development by preparing pitches and proposals.
Required Skills
- Proven experience in advertising, brand management, or marketing roles.
- Strong understanding of marketing principles and brand strategy.
- Excellent project management and organizational skills.
- Proficiency in digital marketing channels (SEO, SEM, Social Media, Content Marketing).
- Exceptional written and verbal communication abilities.
- Analytical mindset with the ability to interpret data and generate reports.
- Creativity and strategic thinking.
- Ability to work independently and as part of a team.
- Fluency in English and French.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Experience with advertising campaign management tools and CRM software.
- Demonstrated portfolio of successful brand campaigns.
- Knowledge of the Mauritian market and consumer behaviour.
- Proficiency in a third language (e.g., Mauritian Creole).
Perks & Benefits
- Competitive salary package.
- Performance-based bonuses.
- Comprehensive health and wellness benefits.
- Professional development and training opportunities.
- Dynamic and collaborative work environment.
- Opportunity to work on diverse and impactful projects.
- Modern office facilities in Port Louis.
- Generous paid time off.
How to Apply
Interested candidates are encouraged to submit their resume and a compelling cover letter outlining their experience and suitability for this role. Please click on the application link below to apply.
