About Company
Career.zycto is where innovation meets opportunity, empowering marketing professionals to redefine industry standards. We are a dynamic, fast-growing firm dedicated to delivering cutting-edge advertising solutions that captivate audiences and drive results. For a Marketing Specialist, this means an environment rich with creative freedom, advanced tools, and collaborative energy. We champion professional growth, offering a platform to significantly impact client success and shape future campaigns. Join our vibrant Golden, Colorado team and transform your strategic vision into tangible achievements.
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Job Description
Are you a data-driven marketing professional with a flair for creative advertising campaigns? Career.zycto is seeking a highly motivated and experienced Marketing Specialist to join our dynamic Advertising Division in Golden, Colorado. This pivotal role involves spearheading the development, execution, and optimization of advertising strategies across various digital and traditional channels to enhance brand visibility, drive engagement, and achieve client objectives.
As a Marketing Specialist, you will be instrumental in translating marketing objectives into actionable advertising plans. Your daily tasks will include conducting thorough market research to identify trends and consumer insights, assisting in the development of compelling ad copy and visual assets, and managing advertising budgets effectively. You’ll work closely with our creative team to brainstorm innovative campaign ideas and ensure all advertising efforts are brand-consistent and resonate with target audiences. This position demands a keen analytical mind, capable of monitoring campaign performance using various analytics tools, preparing detailed reports, and providing strategic recommendations for continuous improvement. You’ll be expected to stay ahead of industry best practices, emerging technologies, and competitive landscapes to maintain our competitive edge.
We are looking for someone who can not only strategize but also roll up their sleeves and execute. From setting up paid search campaigns (PPC) and social media advertising to coordinating with media buyers for traditional placements, your hands-on involvement will be crucial. This role offers the unique opportunity to work on diverse projects for a range of clients, contributing directly to their growth and success. If you thrive in a collaborative environment, possess a strong understanding of advertising principles, and are passionate about delivering measurable results, then Career.zycto is the place for you to accelerate your career and make a significant impact. You will not only execute but also innovate, challenging conventional approaches to advertising and bringing fresh perspectives to our client strategies. This role provides an excellent platform for a specialist to grow into a leadership position, influencing the future direction of our advertising services and contributing to our reputation for excellence. Join us in Golden, Colorado, and help us craft the next generation of successful advertising narratives.
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Key Responsibilities
- Develop, implement, and manage comprehensive advertising campaigns across digital and traditional media.
- Conduct in-depth market research and competitor analysis to identify opportunities and inform strategy.
- Manage and optimize advertising budgets, ensuring maximum ROI and efficient resource allocation.
- Collaborate with creative teams to produce compelling ad copy, visuals, and multimedia content.
- Monitor, analyze, and report on campaign performance using various analytics tools (e.g., Google Analytics, social media insights).
- Provide strategic recommendations for campaign adjustments and future advertising initiatives.
- Stay current with industry trends, best practices, and emerging advertising technologies.
- Oversee A/B testing and experimentation to continuously improve campaign effectiveness.
- Liaise with clients and internal stakeholders to understand objectives and deliver tailored advertising solutions.
Required Skills
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- 4+ years of experience in marketing or advertising, with a focus on campaign management.
- Proven experience with PPC platforms (Google Ads, Bing Ads) and social media advertising (Facebook, Instagram, LinkedIn).
- Strong analytical skills with proficiency in data analysis and reporting tools.
- Excellent written and verbal communication skills, with an eye for detail and compelling storytelling.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
- Ability to manage multiple projects simultaneously in a fast-paced environment.
Preferred Qualifications
- Master's degree in a relevant field.
- Certifications in Google Ads, Google Analytics, or other digital marketing platforms.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo).
- Familiarity with SEO principles and content marketing strategies.
- Previous experience working in an agency setting.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Paid time off and company holidays.
- 401(k) retirement plan with company match.
- Professional development and continuing education opportunities.
- Modern office environment with collaborative workspaces.
- Employee wellness programs and team-building events.
How to Apply
Interested candidates are encouraged to submit their resume and a cover letter detailing their relevant experience and why they are a great fit for this role. Please click on the link below to apply for the job.
