About Company
Words have power, and at Career.zycto, we harness that power to connect, engage, and inspire. We’re an innovative marketing solutions provider, driven by a passion for crafting compelling narratives that cut through the noise. Here, a Copywriter finds an environment ripe for creative exploration, strategic thinking, and genuine impact. We champion bold ideas and provide the canvas for your linguistic artistry, fostering a culture where every word you write contributes directly to our clients’ success and your professional growth.
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Job Description
Are you a wordsmith with a knack for persuasion and a passion for crafting engaging content across various digital platforms? Career.zycto is seeking a dynamic and highly creative Copywriter to join our vibrant team in Andersonstown, Belfast. In this pivotal role, you will be the voice behind our clients’ most impactful campaigns, responsible for conceptualizing, writing, and editing compelling copy for advertisements, email marketing sequences, and social media initiatives. Your words will not just inform, but also captivate, convert, and build lasting brand loyalty. This is an incredible opportunity for a talented individual to work on diverse projects, collaborate with strategists and designers, and see their creative efforts translate into measurable results. We’re looking for someone who can effortlessly adapt their tone and style to suit different brands and audiences, all while maintaining a consistent brand voice. If you thrive in a fast-paced environment and are eager to make a significant impact with your linguistic prowess, we want to hear from you.
Key Responsibilities
- Develop, write, and edit high-quality, engaging, and conversion-focused copy for digital advertising campaigns (Google Ads, Social Media Ads).
- Craft compelling email marketing content, including newsletters, promotional emails, and automated sequences, optimizing for open rates and click-throughs.
- Create innovative and platform-specific social media content (posts, stories, captions) that drives engagement and community growth.
- Collaborate closely with marketing strategists, graphic designers, and account managers to ensure copy aligns with overall campaign objectives and visual aesthetics.
- Conduct thorough research on industry trends, client products/services, and target audiences to inform content strategy and tone.
- Maintain brand consistency in tone, voice, and messaging across all client communications.
- Proofread and edit copy meticulously to ensure accuracy, grammar, spelling, and adherence to style guides.
- Contribute to brainstorming sessions and content strategy development.
- Analyze campaign performance data to identify successful copy elements and areas for improvement.
Required Skills
- Proven experience as a Copywriter, preferably with a focus on digital advertising, email marketing, and social media.
- Exceptional writing, editing, and proofreading skills with a keen eye for detail and grammar.
- Strong understanding of digital marketing principles, SEO best practices, and content marketing strategies.
- Ability to adapt writing style and tone for different brands, audiences, and platforms.
- Proficiency in creating compelling calls-to-action and persuasive narratives.
- Familiarity with content management systems and email marketing platforms.
- Excellent communication and collaboration skills.
- A portfolio demonstrating successful advertising, email, and social media copy.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Experience working in an agency environment or managing multiple client accounts.
- Familiarity with A/B testing methodologies for copy optimization.
- Basic understanding of design principles and how copy interacts with visuals.
- Knowledge of Northern Irish market nuances and cultural sensitivities.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Generous paid time off and public holidays.
- Comprehensive health and wellness benefits package.
- Opportunities for professional development and continuous learning.
- Vibrant, collaborative, and supportive team environment.
- Modern office space in Andersonstown, Belfast with excellent transport links.
- Regular team-building events and social activities.
- Contribution to a pension scheme.
How to Apply
If you’re ready to bring your exceptional copywriting talents to Career.zycto and make a real impact, we encourage you to apply today! Please click on the application link below to submit your resume and a link to your online portfolio, showcasing your best work in ads, emails, and social campaigns. We look forward to reviewing your application and learning more about how you can contribute to our team.
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