About Company
Propel your career forward with Career.zycto, a dynamic and forward-thinking organization dedicated to innovation and digital excellence. We’re constantly pushing boundaries in our industry, fostering an environment where talent thrives and impactful work is recognized. For a Search Engine Specialist, this means direct influence on our online visibility and growth strategies. You’ll join a collaborative team where your expertise directly shapes our digital footprint and helps us reach new heights, offering unparalleled opportunities for professional development and strategic input in a supportive setting.
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Job Description
Are you a master of algorithms, a wizard of keywords, and a strategist who can navigate the ever-evolving landscape of search engines? Career.zycto is actively seeking a highly skilled and passionate Search Engine Specialist to join our innovative marketing team in Wilhelmshöhe, Kassel. This is an exceptional opportunity to take ownership of our SEO and SEM initiatives, driving organic traffic, improving search engine rankings, and maximizing our online presence across various platforms.
As our Search Engine Specialist, you will be instrumental in developing, implementing, and managing comprehensive SEO and SEM strategies that align with our business objectives. Your day-to-day will involve deep-diving into keyword research, performing technical SEO audits, optimizing website content, and managing paid search campaigns to ensure maximum ROI. You will collaborate closely with content creators, web developers, and marketing managers to ensure all digital assets are search-engine friendly and optimized for conversion. This role demands a proactive individual with a keen analytical mind, capable of translating complex data into actionable insights and strategic recommendations.
We are looking for someone who is not just good at executing tasks, but also passionate about staying ahead of industry trends, algorithm updates, and competitive landscapes. If you thrive in a data-driven environment, enjoy the challenge of improving digital performance, and are eager to make a tangible impact on a growing company’s success, then Career.zycto offers the perfect platform for your expertise. Join us and contribute to shaping our digital future, where your insights directly translate into measurable success and expanded reach.
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Key Responsibilities
- Develop and execute comprehensive SEO strategies, including on-page, off-page, and technical SEO.
- Conduct thorough keyword research, competitive analysis, and content gap analysis to identify new opportunities.
- Perform regular technical SEO audits and work with development teams to implement necessary fixes and improvements.
- Optimize website content, landing pages, and metadata for search engine visibility and user experience.
- Manage and optimize paid search (SEM) campaigns across platforms like Google Ads, ensuring budget efficiency and strong ROI.
- Monitor, analyze, and report on search performance metrics using tools like Google Analytics, Search Console, and other SEO platforms.
- Stay up-to-date with the latest SEO/SEM trends, algorithm changes, and best practices, proactively recommending strategic adjustments.
- Collaborate with content creators to ensure SEO best practices are integrated into all content development.
- Develop and implement link-building strategies to enhance domain authority and search rankings.
- Provide actionable insights and recommendations based on performance data to improve overall digital marketing efforts.
Required Skills
- 3+ years of proven experience in SEO/SEM, with a strong understanding of both organic and paid search strategies.
- Proficiency with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz).
- Solid understanding of search engine algorithms and ranking factors.
- Experience with technical SEO audits and recommendations (site architecture, crawlability, indexability, page speed).
- Strong analytical skills, with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills in English.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Familiarity with HTML, CSS, and JavaScript as they relate to SEO.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Computer Science, or a related field.
- Google Ads and Google Analytics certifications.
- Experience with local SEO and international SEO.
- Knowledge of various Content Management Systems (CMS) like WordPress, Shopify, etc.
- Experience with A/B testing and conversion rate optimization (CRO).
- Basic knowledge of UX/UI principles.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness benefits.
- Generous paid time off and flexible working arrangements.
- Opportunities for professional development and continuous learning.
- Modern office environment in a prime Kassel location.
- Collaborative and supportive team culture.
- Company-sponsored team events and social gatherings.
- Contribution to a company pension scheme.
How to Apply
To apply for this exciting opportunity, please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role. Encourage applicants to click on the link below to apply for the job.
