About Company
Seeking a vibrant hub where your creative vision can truly flourish? Career.zycto is a dynamic and forward-thinking organization at the forefront of innovation in Mauritius. We believe in empowering our team members to push boundaries and redefine industry standards. Our collaborative environment fosters continuous learning and growth, making it the perfect launchpad for an Advertising Executive eager to shape compelling narratives and drive impactful brand strategies. Join us and contribute to campaigns that resonate deeply and achieve measurable success, impacting clients across diverse sectors. We value ingenuity and a passion for marketing excellence.
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Job Description
Career.zycto is on the lookout for a highly motivated and strategically astute Advertising Executive to join our dynamic team in Port Louis. This pivotal role is perfect for a brand champion with a passion for crafting compelling narratives and executing impactful promotional campaigns that resonate with target audiences and drive measurable results. As an Advertising Executive, you will be instrumental in developing, implementing, and overseeing comprehensive advertising and brand promotion strategies for our diverse portfolio of clients across various industries. Your expertise will be crucial in transforming marketing objectives into creative and effective campaigns, from initial concept to final execution.
You will be responsible for understanding client needs, conducting thorough market research to identify trends and consumer insights, and collaborating closely with our creative teams to bring innovative ideas to life. This role demands a proactive individual who can manage multiple projects concurrently, ensuring all campaigns are delivered on time, within budget, and exceed client expectations. You’ll also be tasked with monitoring campaign performance, analyzing data, and providing detailed reports with actionable insights to continuously optimize future strategies. We are looking for someone who thrives in a fast-paced environment, possesses exceptional communication skills, and has a proven track record of elevating brand visibility and driving engagement through strategic advertising. If you’re ready to make a significant impact and contribute to the growth of exciting brands, we encourage you to apply and become a key player in our success story.
Key Responsibilities
- Develop and implement comprehensive advertising and brand promotion strategies aligned with client objectives and market trends.
- Conduct thorough market research and competitor analysis to identify opportunities and inform campaign development.
- Collaborate with creative teams (designers, copywriters, media buyers) to conceptualize and produce engaging advertising materials across various channels.
- Manage the full lifecycle of advertising campaigns, from briefing and planning to execution, monitoring, and post-campaign analysis.
- Present campaign strategies, proposals, and performance reports to clients, building strong, collaborative relationships.
- Monitor campaign budgets, ensuring efficient allocation of resources and adherence to financial guidelines.
- Analyze campaign performance data using analytics tools, providing actionable insights and recommendations for optimization.
- Stay abreast of industry best practices, emerging advertising technologies, and shifts in consumer behavior.
- Identify new business opportunities and contribute to pitches and proposals for prospective clients.
- Ensure all advertising activities comply with relevant regulations and ethical standards.
Required Skills
- Proven experience in advertising, brand management, or marketing roles.
- Strong understanding of digital marketing channels (SEM, Social Media, Display) and traditional media.
- Excellent project management and organizational skills, capable of handling multiple campaigns simultaneously.
- Exceptional written and verbal communication and presentation abilities.
- Proficiency in market research and data analysis.
- Strategic thinking with a creative mindset.
- Client relationship management and negotiation skills.
- Ability to work effectively both independently and as part of a team.
Preferred Qualifications
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- Experience with marketing automation platforms and CRM software.
- Familiarity with the Mauritian advertising landscape and local consumer insights.
- Fluency in French and/or Creole in addition to English.
- Portfolio showcasing successful advertising campaigns and brand initiatives.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health insurance package.
- Opportunities for professional development and continuous learning.
- Dynamic and collaborative work environment.
- Paid time off and public holidays.
- Company-sponsored team building events and social activities.
- Modern office space in the heart of Port Louis.
How to Apply
Ready to make your mark? Click on the application link below to submit your resume and a compelling cover letter outlining your experience and why you are the ideal candidate for this role. We look forward to reviewing your application!
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