Job Description
Are you a creative and enthusiastic individual with a passion for digital marketing and a love for the beauty of Zanzibar? Career.zycto is seeking a proactive and detail-oriented Part-Time Digital Marketing Assistant to join our vibrant team. In this pivotal role, you will contribute significantly to enhancing our online visibility, engaging with our target audience, and ultimately driving bookings and brand awareness.
This is an incredible opportunity for someone looking to build their experience in digital marketing within the exciting hospitality sector. You will work closely with our management team to execute various digital marketing strategies, from managing our social media channels to assisting with content creation, email campaigns, and website updates. We are looking for someone who is not just technically skilled but also possesses a genuine desire to learn, grow, and contribute to the success of a beloved Zanzibari resort. If you thrive in a collaborative environment, have a keen eye for engaging content, and are eager to make a tangible difference in a beautiful setting, we encourage you to apply.
Key Responsibilities
- Assist in the creation and scheduling of engaging content for our social media platforms (Facebook, Instagram, Twitter, TikTok, etc.) to showcase resort features, local attractions, and guest experiences.
- Monitor social media channels, respond to comments and messages, and engage with our online community to foster a positive brand image.
- Support the development and distribution of email newsletters and promotional campaigns to our subscriber base.
- Help update and maintain content on the resort’s official website, ensuring information is current and optimized for search engines.
- Conduct basic research on competitor activities, industry trends, and new digital marketing tools and techniques.
- Assist with basic search engine optimization (SEO) tasks, including keyword research and content optimization.
- Compile and analyze digital marketing performance data, providing insights and recommendations for improvement.
- Support the coordination of digital marketing initiatives with on-site promotional activities and events.
- Perform other digital marketing duties as assigned to support the overall marketing objectives of the resort.
Required Skills
- Proficiency in social media management platforms and strategies (Facebook, Instagram, TikTok).
- Excellent written and verbal communication skills in English.
- Basic understanding of SEO principles and content marketing.
- Familiarity with email marketing platforms (e.g., Mailchimp, Constant Contact).
- Ability to create visually appealing content (basic graphic design using tools like Canva, photo editing).
- Strong organizational skills and attention to detail.
- Proactive attitude with a willingness to learn and adapt.
- Ability to work independently and as part of a small team.
- Basic knowledge of website content management systems (e.g., WordPress) is a plus.
Preferred Qualifications
- Currently pursuing or holding a degree/diploma in Marketing, Communications, Hospitality, or a related field.
- Previous experience (even internship) in digital marketing, especially within the hospitality or tourism sector.
- Proficiency in Swahili or other local languages.
- Experience with photography or videography for social media content.
- Familiarity with Google Analytics or other web analytics tools.
Perks & Benefits
- Opportunity to work in a beautiful, serene beachfront environment.
- Exposure to the vibrant tourism and hospitality industry in Zanzibar.
- Mentorship and professional development opportunities in digital marketing.
- Flexible part-time hours to accommodate personal commitments.
- Complimentary meals during shifts.
- Employee discounts on resort services for family and friends.
- A chance to contribute to the growth of a local Zanzibari business.
How to Apply
If you are passionate about digital marketing and eager to join a team dedicated to creating unforgettable guest experiences, we encourage you to apply! Please click on the application link below to submit your detailed resume and a cover letter outlining your relevant experience and why you are the perfect fit for this position. We look forward to hearing from you!
