About Company
At Career.zycto, we’re not just another company; we’re a launchpad for digital marketing excellence. We cultivate a dynamic environment where innovative ideas in SEO, PPC, and growth strategy don’t just spark, they ignite into impactful campaigns. Join a team celebrated for pushing boundaries, delivering tangible results for diverse clients, and investing deeply in our people’s professional development. If you’re a Digital Marketing Executive seeking a role where your strategic insights genuinely drive business growth and where your learning never stops, Career.zycto offers that unparalleled opportunity to truly make your mark in Bolton’s vibrant digital scene.
Job Description
Are you a results-driven Digital Marketing Executive passionate about leveraging the full spectrum of online channels to achieve ambitious growth targets? Career.zycto is actively seeking a talented and enthusiastic individual to join our fast-paced marketing team in Bolton. This pivotal role is designed for someone with a solid foundation in SEO, PPC, and an innate understanding of broader digital growth strategies. You will be instrumental in developing, implementing, and managing cutting-edge digital campaigns that elevate brand visibility, drive qualified traffic, and ultimately convert leads into loyal customers.
Working closely with our Head of Marketing, you will take ownership of various digital initiatives, from crafting compelling ad copy and optimizing landing pages to conducting in-depth keyword research and comprehensive competitor analysis. We are looking for a proactive problem-solver who thrives on data-driven decision-making and is constantly seeking new ways to innovate and improve campaign performance. If you are eager to apply your expertise in a supportive yet challenging environment, where your contributions directly impact client success and business expansion, then this is the perfect opportunity to advance your career. You’ll have the chance to work across a diverse portfolio, expanding your skills and making a tangible difference. We believe in empowering our team members, providing the resources and freedom to experiment, learn, and grow. This is more than just a job; it’s a chance to shape the digital future of our clients and Career.zycto itself. Join us in Bolton and become a key player in our continued success story!
Key Responsibilities
- Develop, implement, and manage comprehensive SEO strategies, including on-page, off-page, and technical SEO.
- Plan, execute, and optimize PPC campaigns across Google Ads, Microsoft Ads, and other relevant platforms.
- Conduct thorough keyword research, competitive analysis, and market trend analysis to identify growth opportunities.
- Monitor, analyze, and report on campaign performance using tools like Google Analytics, Google Search Console, and other marketing platforms.
- Manage and optimize landing pages for improved conversion rates through A/B testing and user experience enhancements.
- Collaborate with content creators to ensure SEO best practices are integrated into all content marketing efforts.
- Provide regular reports and insights to stakeholders on campaign performance, ROI, and areas for improvement.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
Required Skills
- Proven experience in managing SEO and PPC campaigns with demonstrable results.
- Proficiency in Google Ads and Google Analytics (GA4).
- Strong understanding of SEO best practices, algorithms, and ranking factors.
- Experience with keyword research tools (e.g., Semrush, Ahrefs, Moz).
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Proficient in Microsoft Excel/Google Sheets for data manipulation and reporting.
- Strong written and verbal communication skills.
- Ability to work independently and as part of a collaborative team.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Google Ads Search Certification and Google Analytics Certification.
- Experience with content management systems (CMS) like WordPress.
- Familiarity with CRM systems and marketing automation platforms.
- Knowledge of other digital marketing channels (e.g., social media advertising, email marketing).
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Generous holiday allowance.
- Company pension scheme.
- Opportunities for continuous professional development and training.
- Flexible working options (upon agreement).
- Collaborative and supportive team environment.
- Modern office located in the heart of Bolton.
- Regular social events and team building activities.
How to Apply
Ready to take the next step in your digital marketing career? We encourage all qualified candidates to apply by clicking on the application link below. Please ensure your CV and cover letter highlight your relevant experience and how you meet the requirements for this role. We look forward to reviewing your application!
