About Company
Are you ready to elevate your marketing career in a dynamic, forward-thinking environment? At Career.zycto, we are a rapidly expanding force dedicated to innovation and impactful communication within our sector. We believe in empowering our team members to unleash their creativity, drive engaging campaigns, and make a tangible difference. For a Marketing Coordinator, Career.zycto offers an unparalleled opportunity to shape brand narratives, experiment with new strategies, and grow alongside a supportive, collaborative team. Join us in our mission to connect with audiences and achieve outstanding results.
Job Description
We are seeking a highly motivated and creative Marketing Coordinator with a flair for campaigns, social media, and promotions to join our vibrant team in Cove Bay, Aberdeen. As a key player in our marketing department, you will be instrumental in executing comprehensive marketing strategies designed to enhance brand visibility, engage our target audience, and drive business growth. This is an exciting opportunity for an enthusiastic professional eager to make a significant impact on our brand’s digital presence and promotional activities across various channels.
In this multifaceted role, you will take ownership of various marketing initiatives from conception to execution. Your day-to-day will involve developing compelling and innovative content for our diverse social media channels, including but not limited to LinkedIn, Facebook, Instagram, and X (formerly Twitter), ensuring alignment with our brand voice and marketing objectives. You will assist in the meticulous planning, scheduling, and launching of integrated marketing campaigns, coordinating across digital advertising, email marketing, and content initiatives. Furthermore, you will be responsible for coordinating promotional events, webinars, and special offers, both online and potentially in-person, ensuring seamless execution and maximum reach.
You’ll work closely with our sales and product development teams to ensure cohesive messaging across all touchpoints, proactively identifying marketing opportunities that support their objectives with targeted promotional efforts. We are looking for someone who thrives in a fast-paced environment, possesses exceptional organizational skills, and has a keen eye for detail and aesthetics. You’ll be responsible for maintaining our established brand voice and visual identity across all platforms and materials, ensuring consistency and strict adherence to brand guidelines. Additionally, a crucial aspect of this role involves tracking, monitoring, and analyzing campaign performance using various analytics tools. You will generate regular reports, providing valuable insights into key metrics, identifying trends, and recommending data-driven optimizations for future strategies to continually improve ROI. If you are passionate about the ever-evolving world of digital marketing, love crafting engaging narratives that resonate with audiences, and are ready to contribute significantly to a growing company, we encourage you to apply. This role offers ample opportunity for professional development, skill enhancement, and to carve out a significant niche within our expanding organization. Bring your innovative ideas, collaborative spirit, and a proactive approach to Career.zycto, where your contributions will directly fuel our success.
Key Responsibilities
- Develop, schedule, and publish engaging content across various social media platforms (LinkedIn, Facebook, Instagram, X).
- Assist in the planning, execution, and optimization of marketing campaigns across digital and traditional channels.
- Coordinate promotional activities, events, webinars, and partnerships from concept to completion.
- Monitor and manage social media communities, responding to comments and inquiries in a timely and professional manner.
- Track and analyze marketing campaign performance using relevant analytics tools, preparing reports on key metrics and insights.
- Ensure all marketing materials and communications adhere to brand guidelines and maintain a consistent brand voice.
- Collaborate with internal teams (sales, product, design) to create compelling content and marketing collateral.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Manage and update marketing calendars and project timelines.
- Support website content updates and SEO initiatives as required.
Required Skills
- Proven experience (2+ years) in marketing coordination, social media management, or campaign execution.
- Strong understanding of digital marketing principles and best practices.
- Excellent written and verbal communication skills with a keen eye for detail.
- Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms.
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot).
- Basic graphic design skills using tools like Canva or Adobe Creative Suite.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Analytical mindset with the ability to interpret data and generate actionable insights.
- Self-motivated, proactive, and a strong team player.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Certifications in Google Ads, Google Analytics, Meta Blueprint, or similar.
- Experience with CRM software (e.g., Salesforce, HubSpot CRM).
- Familiarity with SEO principles and content management systems (CMS).
Perks & Benefits
- Competitive annual salary and performance-based bonuses.
- Comprehensive health and wellness package.
- Generous paid time off and public holidays.
- Opportunities for professional development and continuous learning (training, workshops, conferences).
- Modern, collaborative office environment in Cove Bay, Aberdeen.
- Company pension scheme.
- Regular team-building activities and social events.
- Free on-site parking.
How to Apply
If you are a creative and driven Marketing Coordinator ready to make an impact, we encourage you to apply! Please click on the application link below to submit your resume and a cover letter outlining your experience and why you are the ideal candidate for this role at Career.zycto. We look forward to reviewing your application.
