About Company
Fuel your marketing passion with Career.zycto! We are a dynamic and forward-thinking agency based in the heart of Sheffield, committed to delivering exceptional digital results for our diverse client portfolio. Our collaborative environment thrives on innovation, creativity, and data-driven decisions. We empower our team members to push boundaries, learn continuously, and make a tangible impact. For a Digital Marketing Executive specializing in SEO, PPC, and growth, Career.zycto offers an unparalleled opportunity to lead impactful campaigns, shape strategy, and grow alongside a company dedicated to excellence and client success.
Job Description
Are you a highly driven, analytically-minded Digital Marketing Executive with a proven track record in elevating online presence through expert SEO, impactful PPC campaigns, and innovative growth strategies? Career.zycto is actively seeking a dynamic and enthusiastic individual to become a key player within our thriving team, situated in the picturesque village of Dore, Sheffield. This isn’t just another marketing role; it’s a pivotal opportunity to be at the forefront of crafting, executing, and meticulously optimizing digital marketing campaigns that consistently deliver exceptional, measurable results for our diverse and expanding client portfolio. You will be instrumental in significantly enhancing our clients’ online visibility, driving highly targeted traffic to their platforms, and ultimately converting curious prospects into loyal, long-term customers across a broad spectrum of industries.
We’re searching for someone who genuinely lives and breathes the digital marketing landscape, possesses an insatiable curiosity for staying ahead of the curve with the latest industry trends and algorithm updates, and holds a strong, strategic mindset capable of turning complex data into actionable plans. Your core responsibilities will encompass the end-to-end management of search engine optimization initiatives, from comprehensive technical audits to engaging content strategies and robust link-building. Simultaneously, you will design, implement, and meticulously optimize pay-per-click advertising campaigns across major platforms like Google Ads and various social media channels, ensuring optimal budget allocation and maximum return on ad spend. Beyond these core areas, you’ll be tasked with identifying and implementing broader digital growth initiatives. If you are a proactive problem-solver who thrives in a fast-paced, client-centric agency environment, relish a good challenge, and are genuinely eager to make a significant impact through innovative and data-driven marketing solutions, then we absolutely want to hear from you. This is an exciting opportunity not only to shape the digital future for a variety of businesses but also to contribute directly to Career.zycto’s continued growth and success.
Key Responsibilities
- Develop, implement, and manage comprehensive SEO strategies (on-page, off-page, technical).
- Create, optimize, and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms.
- Conduct in-depth keyword research, competitor analysis, and audience segmentation.
- Monitor, analyze, and report on campaign performance using tools like Google Analytics, Google Search Console, and other SEO/PPC platforms.
- Identify trends and insights to optimize spend and performance based on data.
- Collaborate with content creators, designers, and developers to ensure alignment of digital strategies.
- Develop and execute growth hacking strategies to acquire new users and improve retention.
- Stay up-to-date with the latest SEO, PPC, and digital marketing trends and best practices.
- Manage budgets effectively and ensure campaign ROI targets are met.
- Provide strategic recommendations to clients and internal teams for continuous improvement.
Required Skills
- Minimum of 2 years of proven experience in Digital Marketing, specifically in SEO and PPC.
- Proficiency with Google Analytics, Google Ads, Google Search Console, and SEMrush/Ahrefs.
- Strong understanding of SEO principles, algorithms, and ranking factors.
- Demonstrable experience managing successful PPC campaigns with a focus on ROI.
- Excellent analytical skills and ability to interpret complex data to drive actionable insights.
- Solid understanding of digital marketing channels (social media, content marketing, email marketing).
- Exceptional communication and presentation skills, both written and verbal.
- Ability to work independently and as part of a collaborative team.
- Proficiency in Microsoft Office Suite, especially Excel for data analysis.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Google Ads and Google Analytics certifications.
- Experience with conversion rate optimization (CRO) techniques.
- Familiarity with A/B testing methodologies.
- Experience in an agency environment managing multiple client accounts.
- Knowledge of HTML, CSS, and JavaScript for basic SEO implementation.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Generous annual leave and flexible working arrangements.
- Opportunities for continuous professional development and training.
- A vibrant and supportive team culture with regular social events.
- Modern office space in Dore, Sheffield with excellent transport links.
- Access to cutting-edge marketing tools and technologies.
- Health and wellness programs.
- Contribution to a pension scheme.
How to Apply
Interested candidates are invited to submit their comprehensive CV and a cover letter outlining their relevant experience and why they are the ideal fit for this role. Please click on the application link below to apply directly.
