About Company
Ready to amplify voices and connect brands with audiences that matter? At Career.zycto, we specialize in identifying and nurturing digital talent, creating impactful social media campaigns that resonate. We’re not just a company; we’re a launchpad for innovative strategies in the dynamic world of online influence. If you thrive on creativity, possess an innate understanding of digital trends, and are passionate about driving engagement, you’ll find an environment here that empowers your vision. Join us to transform brands and shape the future of digital promotion.
Job Description
Career.zycto is seeking a dynamic and innovative Influencer Social Media Promotion specialist to join our growing team. This is an exciting opportunity for a results-driven individual to lead the charge in identifying, engaging, and managing social media influencers to elevate our clients’ brand presence and drive engagement across various digital platforms. In this role, you will be at the forefront of digital marketing trends, crafting compelling campaigns that not only capture attention but also inspire action.
As our Influencer Social Media Promotion specialist, you will be instrumental in developing and executing comprehensive influencer strategies that align with our clients’ marketing objectives. You will be responsible for the entire lifecycle of influencer campaigns, from initial research and vetting to contract negotiation, content brief creation, campaign launch, and performance analysis. Your ability to scout emerging talent, cultivate strong relationships, and understand audience demographics will be key to your success. We are looking for someone who lives and breathes social media, understands the nuances of different platforms, and possesses a keen eye for authentic storytelling.
This position requires a strategic thinker who can translate brand goals into creative influencer initiatives. You’ll work closely with our marketing and client management teams, providing insights and recommendations based on current market trends and campaign data. If you are passionate about connecting brands with influential voices, driving measurable results, and shaping the future of digital promotion, we invite you to bring your expertise to Career.zycto. This remote role offers flexibility while requiring a strong commitment to achieving exceptional outcomes for our diverse portfolio of clients.
Key Responsibilities
- Identify, vet, and onboard suitable social media influencers across various platforms (e.g., Instagram, TikTok, YouTube, Facebook, Twitter) who align with client brand values and campaign objectives.
- Develop comprehensive influencer marketing strategies and campaign proposals, including content briefs, messaging guidelines, and performance metrics.
- Negotiate terms, conditions, and compensation with influencers and their agents, ensuring fair and mutually beneficial agreements.
- Manage end-to-end influencer campaigns, overseeing content creation, posting schedules, and ensuring compliance with brand guidelines and regulatory requirements.
- Monitor campaign performance using analytics tools, track KPIs (e.g., reach, engagement, conversions), and provide detailed reports and insights to clients.
- Cultivate and maintain strong, long-term relationships with influencers and talent agencies.
- Stay abreast of the latest social media trends, platform updates, influencer marketing best practices, and competitive landscape.
- Collaborate with internal marketing and creative teams to integrate influencer activities into broader marketing initiatives.
- Manage campaign budgets and ensure efficient allocation of resources.
Required Skills
- Minimum of 2 years of proven experience in influencer marketing or social media management.
- In-depth understanding of major social media platforms, their algorithms, and audience demographics.
- Excellent communication, negotiation, and interpersonal skills.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Demonstrated creativity and strategic thinking in developing engaging campaign concepts.
- Proficiency in using social media analytics and reporting tools.
- Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Experience with influencer marketing platforms or CRM tools.
- An existing network of established social media influencers.
- Familiarity with the Kenyan digital marketing landscape and local influencer ecosystem.
- Experience in content creation or digital storytelling.
Perks & Benefits
- Flexible remote work environment, promoting work-life balance.
- Opportunities for professional development and continuous learning.
- Access to cutting-edge social media and influencer marketing tools.
- A collaborative and supportive team culture.
- Performance-based bonuses and incentives.
- Contribution to diverse and impactful client campaigns.
How to Apply
Eager to make an impact? Click on the application link below to submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application!
