About Company
Are you a visionary leader passionate about bridging the gap between traditional retail and dynamic e-commerce? Career.zycto is at the forefront of digital transformation in Lamu, revolutionizing how local businesses reach customers globally. We cultivate an environment where innovation thrives, empowering our teams to pioneer new strategies for online market penetration and customer engagement. Join us to shape the future of digital retail, making a tangible impact on community growth and economic development through technology.
Job Description
Career.zycto is seeking a dynamic and results-driven Store Manager for Online Sales to lead our e-commerce operations in Lamu County. This pivotal role is perfect for an individual who possesses a deep understanding of both physical store management and the intricacies of online retail. You will be instrumental in managing our online store presence, driving sales growth through digital channels, and ensuring a seamless customer experience from browsing to delivery. The ideal candidate will combine strong leadership skills with a strategic mindset, capable of optimizing product listings, managing inventory specifically for online fulfillment, and implementing effective digital marketing strategies.
Your day-to-day will involve overseeing all aspects of our online sales platform, including product uploads, price management, promotional campaigns, and customer service for online queries. You will analyze sales data and website analytics to identify trends, optimize conversion rates, and develop strategies to expand our customer base both locally and beyond. This role requires a proactive approach to problem-solving, a commitment to achieving sales targets, and the ability to inspire and manage a small team dedicated to online operations. We are looking for someone who can not only adapt to the fast-paced e-commerce landscape but also innovate within it, leveraging digital tools to enhance our reach and profitability while maintaining the high standards of customer satisfaction that Career.zycto is known for. Join us in shaping the future of retail in Lamu by leading our online sales initiatives to new heights.
Key Responsibilities
- Manage the end-to-end operations of the online store, including product listing, inventory management, order processing, and fulfillment.
- Develop and execute effective online sales strategies to achieve revenue targets and expand market share.
- Monitor website performance, analyze sales data, and implement improvements to optimize conversion rates and user experience.
- Oversee digital marketing efforts, including social media campaigns, email marketing, and SEO, to drive traffic and engagement.
- Manage online customer service, ensuring prompt and satisfactory resolution of inquiries, complaints, and feedback.
- Lead, mentor, and train a small team dedicated to online sales and order fulfillment.
- Collaborate with the physical store team to ensure inventory accuracy and seamless integration between online and offline channels.
- Identify new e-commerce trends and technologies to keep Career.zycto competitive in the online retail space.
- Prepare regular reports on online sales performance, marketing effectiveness, and customer feedback for management review.
- Ensure compliance with all e-commerce policies, data privacy regulations, and shipping requirements.
Required Skills
- Proven experience in e-commerce management and retail operations.
- Strong understanding of digital marketing strategies (SEO, SEM, social media, email marketing).
- Proficiency with e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Exceptional leadership and team management abilities.
- Strong communication and interpersonal skills.
- Customer-centric mindset with a focus on delivering outstanding service.
- Ability to work independently and manage multiple priorities in a fast-paced environment.
Preferred Qualifications
- Bachelor's degree in Business Administration, Marketing, E-commerce, or a related field.
- Experience working in the Kenyan retail or e-commerce market.
- Familiarity with inventory management software and POS systems.
- Knowledge of web analytics tools (e.g., Google Analytics).
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Opportunity to lead and innovate in a growing market.
- Professional development and training opportunities.
- A supportive and collaborative work environment.
- Contribution to the economic growth and digital transformation of Lamu.
How to Apply
If you are ready to take on this exciting challenge and contribute to the growth of online retail in Lamu, we encourage you to apply. Please click on the application link below to submit your resume and a cover letter detailing your experience and why you are the ideal candidate for this role. We look forward to hearing from you!
