About Company
Absa Bank Botswana, a subsidiary of Absa Group Limited, is one of Botswana’s leading financial services providers. With a strong commitment to empowering Africa’s tomorrow, Absa offers a comprehensive range of retail, business, corporate, and investment banking services. Our mission is to be a truly African bank, delivering sustainable value for all stakeholders. We are dedicated to innovation, customer-centricity, and fostering a dynamic work environment where talent can thrive. Joining Absa means being part of a team that is not just building careers, but building a better future for Botswana and the broader African continent. We believe in creating opportunities and making a tangible difference in the communities we serve.
Job Description
Are you a meticulous analyst with a passion for digital marketing and a keen eye for detail? Absa Bank Botswana is seeking a highly skilled Digital Ads Performance Auditing Specialist to join our dynamic marketing team in Serowe. In an increasingly digital world, our online presence and advertising effectiveness are paramount. This pivotal role involves a deep dive into our digital advertising campaigns across various platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, programmatic channels) to ensure optimal performance, efficiency, and compliance. You will be responsible for independently and systematically auditing campaign setup, targeting parameters, audience segmentation, bidding strategies, ad copy, creative assets, and landing page relevance. Your work will be crucial in identifying discrepancies, uncovering opportunities for significant performance improvements, and driving cost efficiencies across our substantial digital advertising spend.
This is not just about reporting on past performance; it’s about proactively identifying root causes of issues, providing actionable and data-driven recommendations, and contributing directly to the strategic evolution of our digital marketing investments. You will collaborate closely with internal marketing managers, external advertising agencies, and data analytics teams to translate complex performance metrics and campaign data into clear, concise insights. These insights will directly inform strategic decision-making, optimize budget allocation, and ultimately maximize our return on advertising spend (ROAS). If you are driven by data, committed to excellence, possess a strong understanding of the digital advertising ecosystem, and are eager to make a tangible and measurable impact on a leading financial institution’s digital footprint, we encourage you to apply for this challenging and rewarding opportunity.
Key Responsibilities
- Conduct comprehensive, regular audits of all active digital advertising campaigns (e.g., search, social, programmatic) across various platforms for Absa Bank Botswana.
- Analyze campaign performance data to identify trends, anomalies, potential fraud, and areas of underperformance or inefficiency.
- Evaluate campaign structure, targeting parameters, keyword relevance, audience segmentation, bidding strategies, and ad creative effectiveness.
- Assess landing page quality, user experience, and conversion funnels for alignment with campaign objectives and best practices.
- Verify adherence to brand guidelines, regulatory compliance, and internal marketing policies in all digital ad creatives and messaging.
- Prepare detailed audit reports outlining findings, risks, performance gaps, and actionable recommendations for optimization and remediation.
- Collaborate with marketing managers and external agencies to implement recommended changes and track their impact.
- Monitor industry best practices, emerging ad technologies, and changes in platform algorithms to inform auditing methodologies.
- Develop and maintain auditing checklists, standards, and documentation to ensure consistency and thoroughness.
- Contribute to the continuous improvement of Absa's digital advertising strategies and overall marketing effectiveness.
Required Skills
- Minimum of 3 years of hands-on experience in digital advertising, with a strong focus on campaign management, analysis, or auditing.
- Proven expertise with major digital advertising platforms (e.g., Google Ads, Meta Business Suite, LinkedIn Ads).
- Advanced analytical skills with the ability to interpret complex data sets and translate them into clear, actionable insights.
- Proficiency in data visualization tools (e.g., Google Data Studio, Tableau) and advanced Excel/Google Sheets.
- Strong understanding of digital marketing KPIs, attribution models, and conversion tracking.
- Excellent written and verbal communication skills, capable of presenting complex information to diverse audiences.
- Demonstrated ability to work independently, manage multiple priorities, and meet deadlines.
Preferred Qualifications
- Bachelor’s degree in Marketing, Business Administration, Statistics, Computer Science, or a related field.
- Relevant certifications in Google Ads, Meta Blueprint, or other digital marketing platforms.
- Experience with marketing automation platforms and CRM systems.
- Knowledge of financial services industry regulations and compliance standards related to advertising.
- Experience with A/B testing methodologies and conversion rate optimization (CRO) principles.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness benefits package.
- Generous paid time off and public holidays.
- Opportunities for professional development and continuous learning.
- Access to a wide range of Absa employee banking benefits.
- Vibrant and inclusive work culture within a leading financial institution.
- Modern office environment located in the heart of Serowe.
- Employee assistance programs and mental health support.
How to Apply
Interested candidates are invited to submit their detailed CV and a cover letter outlining their qualifications and experience relevant to this role. Please click on the application link below to apply directly through our careers portal. Ensure all required fields are completed and your application is submitted before the closing date.