About Company
Career.zycto is at the forefront of innovation, empowering professionals and transforming talent acquisition across Kenya. We specialize in leveraging cutting-edge technology to connect top-tier candidates with forward-thinking organizations, fostering growth and career advancement. For a Content Strategist, this means an unparalleled opportunity to shape narratives that resonate deeply, craft compelling stories, and drive engagement in a vibrant, rapidly evolving sector. Join us and make a tangible impact on the future of work.
Job Description
Career.zycto is actively seeking a visionary and results-driven Content Strategist & Creative Plan Lead to join our dynamic team in Tharaka-Nithi County. In this pivotal role, you will be instrumental in defining, developing, and executing our comprehensive content strategy, ensuring alignment with our brand voice, business objectives, and market demands. We’re looking for someone who can not only craft compelling stories but also strategically plan their dissemination across various digital channels to maximize reach and engagement.
You will lead the charge in translating complex ideas into clear, engaging, and persuasive content that educates, inspires, and converts. This involves everything from conceptualizing large-scale content campaigns to overseeing the creation of blog posts, whitepapers, case studies, social media content, email campaigns, and website copy. A deep understanding of SEO best practices, content marketing funnels, and performance analytics will be crucial to your success. You’ll work closely with our marketing, sales, and product teams to identify content opportunities, optimize existing content, and innovate new ways to connect with our target audience of job seekers and employers.
This position offers a unique opportunity to shape the narrative of a rapidly growing recruitment technology firm. We are looking for a creative powerhouse who is also a meticulous planner and a strategic thinker. You should be comfortable working autonomously, managing multiple projects simultaneously, and providing clear direction and feedback to content creators or junior team members. If you’re passionate about storytelling, eager to make a significant impact through strategic content, and thrive in a fast-paced, collaborative environment, we encourage you to apply. This role is perfect for a seasoned professional looking to take ownership of a brand’s content journey and drive measurable growth.
Key Responsibilities
- Develop and implement a comprehensive content strategy aligned with business goals and target audience needs.
- Lead the conceptualization, planning, and execution of creative content campaigns across multiple platforms (web, social, email, video, print).
- Conduct thorough content audits, competitive analysis, and keyword research to identify gaps and opportunities.
- Oversee the creation of high-quality, engaging content, including articles, blog posts, whitepapers, infographics, social media updates, and website copy.
- Ensure all content adheres to brand guidelines, SEO best practices, and industry standards.
- Analyze content performance using analytics tools and provide actionable insights for optimization.
- Collaborate with marketing, sales, product development, and HR teams to ensure content consistency and effectiveness.
- Manage content calendars, editorial workflows, and resource allocation to meet deadlines.
- Stay abreast of industry trends, content marketing innovations, and algorithm changes.
- Mentor and provide guidance to junior content creators or freelance writers, if applicable.
Required Skills
- Proven experience (4+ years) in content strategy, content marketing, or a similar role.
- Exceptional writing, editing, and proofreading skills with a keen eye for detail.
- Demonstrable experience in developing and executing successful content strategies.
- Strong understanding of SEO principles, content optimization, and keyword research tools.
- Proficiency in content management systems (CMS) and analytics platforms (e.g., Google Analytics).
- Ability to interpret data and translate insights into actionable content plans.
- Excellent project management and organizational skills, capable of managing multiple priorities.
- Strong communication and interpersonal skills for cross-functional collaboration.
- A portfolio showcasing diverse content strategy and creative outputs.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Experience in the recruitment technology, HR, or career development industry.
- Familiarity with marketing automation platforms (e.g., HubSpot, Mailchimp).
- Experience with A/B testing and conversion rate optimization (CRO) for content.
- Basic graphic design or multimedia content creation skills (e.g., Canva, Figma, video editing).
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health insurance package.
- Generous paid time off and holidays.
- Opportunities for professional development and continuous learning.
- A collaborative and innovative work environment.
- Access to the latest content creation and marketing tools.
- Team-building activities and social events.
- Contribution to a company that's making a real impact on careers in Kenya.
How to Apply
Interested candidates are encouraged to apply by clicking on the application link below. Please ensure your resume and cover letter clearly highlight your relevant experience, content strategy expertise, and a link to your online portfolio. We look forward to reviewing your application!
