About Company
Are you passionate about driving measurable results through digital advertising? Career.zycto is a dynamic and forward-thinking organization dedicated to connecting top talent with innovative companies across Kenya. We pride ourselves on fostering growth, creativity, and impact in the digital landscape. Joining our team means collaborating on exciting projects that shape the future of online visibility and performance marketing. We value strategic thinkers who can transform data into actionable insights, making a tangible difference for our clients and our brand’s outreach. Discover your potential with us and elevate your expertise.
Job Description
Career.zycto is seeking a highly motivated and results-driven SEM Executive to join our vibrant marketing team in Nyandarua County. In this pivotal role, you will be instrumental in developing, implementing, and managing cutting-edge paid search campaigns across various platforms, primarily Google Ads and potentially Bing Ads, to drive client growth and achieve ambitious marketing objectives. This is an exciting opportunity for an individual with a strong understanding of the paid advertising ecosystem, excellent analytical skills, and a passion for optimizing campaign performance to its fullest potential.
As our SEM Executive, you will be responsible for the full lifecycle of paid media campaigns, from initial strategy and keyword research to ad copy creation, budget management, bid optimization, and detailed performance reporting. You will work closely with our wider marketing and sales teams to ensure alignment with overall business goals and client needs. Your expertise will be crucial in identifying new opportunities for growth, testing innovative ad formats, and staying ahead of industry trends to maintain our competitive edge. We are looking for someone who thrives in a fast-paced environment, can manage multiple projects simultaneously, and is committed to delivering exceptional ROI. If you are a proactive problem-solver with a proven track record in paid search and a desire to make a significant impact, we encourage you to apply and help us define the future of digital advertising in Nyandarua and beyond. Your ability to translate complex data into clear, actionable insights will be key to success in this role, driving both our internal initiatives and external client campaigns towards remarkable outcomes.
Key Responsibilities
- Develop, implement, and manage comprehensive paid search strategies across Google Ads and other relevant platforms.
- Conduct thorough keyword research, audience targeting, and competitive analysis to identify growth opportunities.
- Create compelling and effective ad copy, ad extensions, and provide recommendations for landing page optimization.
- Monitor, analyze, and optimize campaign performance daily, ensuring adherence to budgets and achievement of key performance indicators (KPIs).
- Perform A/B testing on ad creatives, bidding strategies, and targeting parameters to continuously improve results.
- Generate detailed performance reports, dashboards, and provide actionable insights to internal and external stakeholders.
- Stay updated with the latest SEM trends, platform updates, algorithm changes, and industry best practices.
- Collaborate effectively with content, SEO, and social media teams for integrated digital marketing initiatives.
- Manage and allocate advertising budgets efficiently to maximize return on investment (ROI).
Required Skills
- Proven experience in managing and optimizing Google Ads campaigns (Search, Display, Shopping, Video).
- Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
- Proficiency in Google Analytics and other web analytics tools for performance tracking.
- Excellent understanding of paid search optimization techniques, bidding strategies, and campaign structures.
- Demonstrated ability to write engaging, persuasive, and conversion-focused ad copy.
- Strong communication and presentation skills, capable of explaining complex topics clearly.
- Ability to manage multiple projects and priorities effectively in a fast-paced environment.
Preferred Qualifications
- Google Ads certification(s) (Search, Display, Shopping, Measurement).
- Experience with other paid advertising platforms (e.g., Bing Ads, Facebook Ads).
- Familiarity with marketing automation tools and CRM systems.
- Bachelor's degree in Marketing, Business, or a related quantitative field.
- Experience working with diverse client portfolios or managing campaigns for multiple brands.
Perks & Benefits
- Competitive salary and performance-based bonuses based on campaign success.
- Comprehensive health insurance package for you and your dependents.
- Generous paid time off, including annual leave and public holidays.
- Opportunities for professional development, certifications, and continuous learning.
- A collaborative, supportive, and innovative work environment.
- Modern office space with state-of-the-art tools and resources.
- Regular team-building activities and social events to foster camaraderie.
How to Apply
Interested candidates are invited to submit their detailed CV and a cover letter outlining their relevant experience and achievements in paid advertising. Please click on the application link below to apply for this job.
