About Company
Rogerwilco is an award-winning performance marketing agency based in South Africa, renowned for delivering measurable results through data-driven strategies and innovative digital solutions. With a robust client portfolio spanning various industries, we pride ourselves on pushing boundaries in SEO, content marketing, social media, paid media, and web development. Our culture fosters creativity, collaboration, and continuous learning, providing a dynamic environment where talent thrives. We believe in crafting meaningful digital experiences that not only resonate with audiences but also drive tangible business growth for our clients. As a proudly South African agency with a global outlook, we are committed to excellence and thought leadership in the ever-evolving digital landscape.
Job Description
Are you a visionary storyteller with a knack for turning data into compelling narratives? Rogerwilco is seeking an exceptional Content Strategist to join our innovative remote team. In today’s digital-first world, content is king, and we believe strategic, insightful content is the cornerstone of effective digital marketing. This pivotal role requires someone who can marry creativity with analytical prowess to develop and execute content strategies that elevate brands, engage audiences, and achieve measurable business objectives.
As a Content Strategist, you will be instrumental in shaping the voice and direction of our clients’ digital presence. You will lead the charge in defining content goals, identifying target audiences, conducting comprehensive content audits, and mapping out user journeys to deliver highly impactful content experiences. This isn’t just about writing; it’s about thinking critically, understanding market trends, and collaborating with cross-functional teams – including SEO specialists, designers, developers, and social media experts – to bring strategies to life. If you’re passionate about crafting intelligent content ecosystems and are adept at using insights to drive strategy, we invite you to contribute your expertise to a team that values innovation and impact. This remote position offers the flexibility to work from Potchefstroom while being an integral part of a leading national agency.
Key Responsibilities
- Develop comprehensive content strategies aligned with client business objectives and marketing goals.
- Conduct thorough content audits, competitive analyses, and keyword research to identify opportunities and gaps.
- Define target audience personas and map content to various stages of the customer journey.
- Create and manage content calendars, ensuring a consistent and timely flow of high-quality content.
- Collaborate with SEO, social media, design, and development teams to ensure integrated content execution.
- Oversee the creation and optimisation of various content types, including blog posts, website copy, whitepapers, social media content, email campaigns, and video scripts.
- Monitor content performance using analytics tools, providing regular reports and actionable recommendations for improvement.
- Ensure all content adheres to brand guidelines, style guides, and best practices for SEO and user experience.
- Stay abreast of industry trends, algorithm changes, and emerging content technologies to inform strategy.
Required Skills
- Minimum of 4 years of proven experience in a dedicated Content Strategist or Senior Content Marketing role.
- Exceptional written and verbal communication skills in English, with a strong portfolio showcasing strategic content development.
- In-depth knowledge of SEO principles and content optimisation techniques.
- Proficiency in content management systems (CMS) and digital analytics platforms (e.g., Google Analytics).
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
- Demonstrated ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Experience with audience research, persona development, and customer journey mapping.
- Excellent collaboration and interpersonal skills, capable of working effectively with remote teams.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Experience working within a digital marketing agency.
- Familiarity with marketing automation platforms and CRM systems.
- Knowledge of A/B testing methodologies for content optimisation.
- Experience with content performance tools like SEMrush, Ahrefs, or SimilarWeb.
- Understanding of user experience (UX) principles as they relate to content.
Perks & Benefits
- Competitive salary package.
- Full remote work flexibility, allowing you to work from anywhere in South Africa.
- Opportunities for professional development and continuous learning.
- A vibrant, collaborative, and supportive company culture.
- Contribution to medical aid and provident fund.
- Generous annual leave.
- Access to leading industry tools and resources.
- Be part of an innovative team at the forefront of digital marketing.
How to Apply
Ready to make your mark as a Content Strategist at Rogerwilco? We’re excited to see your application! Please click on the application link below to submit your CV and a cover letter detailing your relevant experience and why you’re the perfect fit for this remote role. Don’t forget to include a link to your portfolio or relevant content samples.