About Company
Career.zycto is at the forefront of connecting top talent with groundbreaking opportunities across Kenya. As a dynamic and forward-thinking recruitment firm, we pride ourselves on leveraging innovative digital strategies to reach candidates and clients effectively. Joining our team means stepping into an environment where your creativity in online promotion will directly fuel our growth and expand our reach. We value pioneering spirits and provide the tools and autonomy for digital marketers to truly make their mark, shaping how we engage with a diverse professional landscape.
Job Description
Are you a creative and results-driven Digital Marketer with a passion for online promotion? Career.zycto is seeking an enthusiastic Online Promotion Specialist to join our vibrant team in Kisii. In this pivotal role, you will be instrumental in enhancing our online presence, driving candidate engagement, and attracting top talent through innovative digital campaigns. We are looking for an individual who thrives on crafting compelling online narratives, optimizing digital channels, and analyzing performance to ensure maximum impact.
This role offers an exciting opportunity to shape Career.zycto’s digital footprint within the Kenyan market. You will be responsible for developing and executing comprehensive digital marketing strategies across various platforms, including search engines, social media, email, and content marketing. Your expertise will directly contribute to our mission of connecting qualified professionals with leading employers, making a tangible difference in people’s careers and business growth. If you are eager to apply your skills in a fast-paced environment, possess a strong analytical mindset, and are always on the lookout for the next big digital trend, we encourage you to apply. You will work closely with our recruitment consultants and management, providing critical insights and driving strategies that enhance brand visibility and lead generation. This is more than just a marketing role; it’s an opportunity to grow with a company committed to innovation and excellence in talent acquisition.
We expect you to be proficient in the latest digital marketing tools and platforms, with a proven track record of successful campaign execution and measurable results. Your ability to understand target audiences, craft engaging messaging, and continuously optimize campaigns will be key to your success. Join us and become a vital part of a team that is redefining recruitment through strategic digital promotion.
Key Responsibilities
- Develop, implement, and manage comprehensive digital marketing campaigns across various channels (SEO, SEM, Social Media, Email Marketing).
- Create engaging and relevant content for online platforms, including website, blog posts, social media updates, and email newsletters.
- Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, providing actionable insights for optimization.
- Manage and optimize company social media profiles (Facebook, LinkedIn, Twitter, Instagram) to increase brand awareness and engagement.
- Conduct keyword research and implement SEO best practices to improve organic search rankings and website traffic.
- Plan and execute paid advertising campaigns (Google Ads, Social Media Ads) with a focus on maximizing ROI.
- Stay updated with the latest digital marketing trends and technologies to ensure Career.zycto remains at the forefront of online promotion.
- Collaborate with the recruitment team to understand hiring needs and translate them into effective digital marketing strategies.
Required Skills
- Proven experience in developing and executing digital marketing strategies.
- Strong understanding of SEO, SEM, and social media marketing principles.
- Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
- Excellent content creation and copywriting skills.
- Demonstrable experience with email marketing platforms and CRM software.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Familiarity with marketing automation tools.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Certifications in Google Ads, Google Analytics, or HubSpot.
- Experience in recruitment marketing or HR technology.
- Knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) for basic content creation.
- Familiarity with the local Kisii market and professional landscape.
Perks & Benefits
- Competitive salary package commensurate with experience.
- Health insurance benefits.
- Generous paid time off and public holidays.
- Opportunities for professional development and continuous learning.
- A dynamic and supportive work environment.
- Contribution to meaningful work that impacts careers.
- Flexible working arrangements where applicable.
How to Apply
Eager to make your mark with Career.zycto? Please click on the application link below to submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application!
