About Company
ATB Financial is an Alberta-owned financial institution that’s been serving customers for over 80 years. We’re not just a bank; we’re a purpose-driven organization committed to making a difference in the lives of Albertans, their businesses, and their communities. We believe in innovation, collaboration, and fostering a culture where our team members can thrive and bring their whole selves to work. At ATB, you’ll find an environment that embraces digital transformation, values data-driven decisions, and encourages continuous learning. Join a team where your contributions genuinely impact our collective success and the prosperity of Alberta, helping us build a better financial future for everyone.
Job Description
Are you a meticulous data enthusiast with a passion for understanding consumer behaviour and driving business growth through insights? ATB Financial is seeking a talented Marketing Data Analyst to join our dynamic team in Calgary. This role is perfect for someone who thrives on transforming raw data into actionable strategies, enjoys tackling complex analytical challenges, and values a flexible work environment that supports work-life balance. As a Marketing Data Analyst, you will be instrumental in analyzing the performance of our diverse marketing campaigns across various channels, customer segmentation strategies, digital engagement metrics, and broader market trends. You’ll work closely with our dedicated marketing, product development, and data science teams to uncover opportunities for optimization, enhance the overall customer experience, and inform critical strategic decisions that shape ATB’s future. We are looking for an individual who can not only crunch numbers with precision but also effectively communicate a compelling story with data, providing clear, concise, and impactful recommendations to both technical and non-technical stakeholders. If you’re eager to leverage your analytical prowess, contribute to a forward-thinking financial institution, and truly make a difference in how we connect with Albertans, we encourage you to apply. This position offers flexible working hours, providing you with the autonomy to manage your schedule effectively while consistently delivering high-quality results and meeting strategic objectives. Join us in our journey to innovate and empower the financial lives of our customers.
Key Responsibilities
- Design, develop, and maintain marketing performance dashboards and reports for various stakeholders.
- Conduct in-depth analysis of marketing campaign effectiveness, return on investment (ROI), and customer lifetime value (CLV).
- Perform customer segmentation and behavioural analysis to identify target audiences and personalization opportunities across channels.
- Analyze digital marketing metrics (web analytics, social media, email) to optimize channel performance and user journeys.
- Collaborate with marketing and product teams to define key performance indicators (KPIs) and measurement strategies for new initiatives.
- Identify trends, patterns, and insights from complex datasets to provide strategic recommendations for marketing initiatives.
- Develop predictive models to forecast marketing outcomes, customer churn, and identify potential risks/opportunities.
- Present findings and recommendations to stakeholders in a clear, concise, and compelling manner, fostering data literacy.
- Ensure data accuracy, consistency, and integrity across all marketing data sources and reporting.
- Stay abreast of industry best practices in marketing analytics, data science, and emerging technologies.
Required Skills
- Proficiency in SQL for advanced data extraction, manipulation, and analysis.
- Strong experience with data visualization tools (e.g., Tableau, Power BI, Looker) to create insightful dashboards.
- Demonstrated experience with statistical analysis and programming languages (e.g., Python, R) for data modeling.
- In-depth understanding of digital marketing channels, metrics, and analytics platforms (e.g., Google Analytics, Adobe Analytics).
- Proven ability to translate complex data into actionable business insights and strategic recommendations.
- Excellent communication and presentation skills, with the ability to articulate technical concepts to non-technical audiences.
- Strong problem-solving abilities, critical thinking, and meticulous attention to detail.
- Ability to work independently, manage multiple priorities, and thrive in a collaborative team environment.
Preferred Qualifications
- Bachelor's or Master's degree in Marketing, Business Analytics, Statistics, Computer Science, Economics, or a related quantitative field.
- Experience in the financial services industry, understanding its unique data landscape and regulatory environment.
- Knowledge of A/B testing methodologies, experimental design, and causal inference.
- Familiarity with CRM platforms (e.g., Salesforce Marketing Cloud) and their integration with marketing analytics.
- Experience with machine learning techniques for marketing applications such as recommendation engines or lead scoring.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Comprehensive health, dental, and vision benefits for you and your family.
- Flexible working hours and a hybrid work model that supports work-life balance.
- Generous vacation and paid time off to recharge and pursue personal interests.
- Employer-matched retirement savings plan to help secure your future.
- Extensive opportunities for professional development, continuous learning, and career growth.
- Employee assistance program and wellness initiatives promoting holistic well-being.
- A vibrant, inclusive, and collaborative work culture that values diversity.
- Employee discounts on various banking products and services.
How to Apply
If you are a results-oriented Marketing Data Analyst eager to make an impact in a dynamic and supportive environment, we encourage you to apply! Please click the application link below to submit your resume and cover letter. We thank all applicants for their interest; however, only those selected for an interview will be contacted.