About Company
Lesotho PostBank is a leading financial institution dedicated to providing accessible and reliable banking services across Lesotho. Established with a mandate to foster financial inclusion and economic development, we serve individuals, businesses, and communities with a wide range of products including savings accounts, loans, and payment services. Our commitment extends beyond traditional banking; we are a pillar of the community, striving to empower Basotho through innovative and customer-centric solutions. We embrace technology and forward-thinking strategies to remain at the forefront of the financial sector, always with our customers’ needs at heart. We pride ourselves on a culture of integrity, service excellence, and continuous growth, ensuring we contribute positively to the lives of all our stakeholders.
Job Description
Are you a skilled wordsmith with a passion for crafting compelling narratives and a proven ability to engage diverse audiences? Lesotho PostBank is actively seeking a talented and highly motivated Copywriter to join our dynamic marketing and communications team. This is an exceptional opportunity for a creative individual to work remotely, contributing immediately to our vital mission of fostering financial literacy and empowerment across Lesotho. As our Remote Copywriter, you will be instrumental in shaping our brand’s voice, developing impactful messages that resonate with our target demographics, and significantly enhancing our digital presence. Your responsibilities will span the creation of a wide array of content, ranging from persuasive marketing campaigns, informative website copy, and engaging social media posts to clear internal communications and well-crafted press releases. We are searching for someone who possesses not only exceptional writing prowess but also a strategic understanding of the objectives underpinning each piece of content. If you are a self-motivated professional, highly organized, and thrive in a fast-paced, autonomous remote environment, with an unwavering commitment to delivering high-quality work within tight deadlines, we strongly encourage you to apply. This role offers the flexibility of remote work while positioning you as an integral part of a dedicated team striving towards common goals of national development and financial inclusion.
Key Responsibilities
- Develop clear, concise, and compelling copy for various marketing channels, including our official website, email campaigns, social media platforms, digital and print advertisements, and press releases.
- Ensure all created content meticulously aligns with Lesotho PostBank's established brand voice, tone, and style guidelines, maintaining absolute consistency across all communication platforms.
- Collaborate closely and effectively with our marketing, design, and product development teams to brainstorm innovative content ideas and execute fully integrated marketing campaigns.
- Conduct thorough research on industry-related topics, emerging trends, and target audience preferences to generate fresh, relevant, and impactful content.
- Rigorously edit and proofread all copy to ensure impeccable accuracy, grammatical correctness, and strict adherence to established communication standards.
- Adapt content seamlessly for different platforms and diverse audiences, strategically optimizing for search engine optimization (SEO) where appropriate.
- Assist in the development and refinement of comprehensive content strategies that effectively drive customer engagement, educate our client base, and robustly support overall business objectives.
- Manage multiple projects simultaneously, demonstrating exceptional organizational skills and prioritizing tasks effectively to meet all deadlines in a remote work setting.
- Stay continuously informed about best practices in content creation, digital marketing strategies, and relevant financial industry developments to ensure our content remains cutting-edge.
Required Skills
- Proven experience as a Copywriter, Content Creator, or similar role, with a strong, diverse portfolio showcasing various content types.
- Exceptional writing, editing, and proofreading skills, demonstrating a keen eye for detail and impeccable grammar.
- Demonstrated ability to write compelling, clear, and error-free copy in English.
- Strong understanding of digital marketing principles, including SEO, content marketing, and social media marketing.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiar with virtual collaboration tools.
- Ability to work independently, manage time effectively, and maintain productivity in a remote environment.
- Excellent communication and interpersonal skills for effective remote collaboration.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a closely related field.
- Prior experience in the financial services industry, particularly in banking, fintech, or microfinance.
- Familiarity with content management systems (CMS) and project management software (e.g., Asana, Trello).
- Knowledge of Sesotho language is a distinct advantage, for understanding local cultural nuances and potentially translating content.
- Experience with A/B testing copy, analyzing content performance metrics, and adapting strategies based on data.
Perks & Benefits
- Competitive salary package commensurate with experience and performance-based incentives.
- Significant opportunities for professional development, continuous learning, and career advancement within a growing institution.
- The flexibility and convenience of a fully remote work environment.
- The chance to contribute meaningfully to a vital national institution and the economic empowerment of Basotho.
- A supportive, inclusive, and collaborative team culture.
- Access to a comprehensive employee assistance program and wellness initiatives.
How to Apply
Interested and qualified candidates are strongly encouraged to click on the application link below to submit their detailed Curriculum Vitae (CV) along with a compelling cover letter. In your cover letter, please clearly outline your relevant experience, attach a link to your online portfolio (if applicable), and articulate why you believe you are the ideal fit for this remote Copywriter role at Lesotho PostBank. Be sure to highlight your experience with remote work setups and your immediate availability to commence. We deeply appreciate all applications; however, please note that only shortlisted candidates will be contacted for further stages of the interview process.