About Company
Empowering businesses through strategic talent acquisition, Career.zycto is a rapidly expanding recruitment and HR solutions provider. We understand that cutting-edge digital marketing is crucial for reaching top talent and clients. For a Digital Marketing Specialist eager to own campaigns, drive measurable results, and contribute to a company’s outward voice, we offer an environment of innovation. Join a team where your expertise in SEO, PPC, social media, and content strategy will directly fuel our growth and expand our global reach.
Job Description
Are you a highly motivated and results-driven Digital Marketing Specialist with a passion for crafting compelling online experiences? Career.zycto is seeking a talented individual to join our vibrant team in Hillsborough, Sheffield. This pivotal role requires an English-speaking professional to lead and execute our digital marketing strategies, significantly enhancing our brand visibility, engaging our target audiences, and driving lead generation.
As our Digital Marketing Specialist, you will be instrumental in shaping our online presence. You will be responsible for the full spectrum of digital marketing, from search engine optimization and pay-per-click advertising to social media management, content marketing, and email campaigns. We’re looking for someone who can not only strategize but also implement and analyze campaigns with precision, translating data into actionable insights. This is an exciting opportunity to make a tangible impact, working within a collaborative environment where your ideas are valued and your growth is encouraged. If you thrive on challenges, possess a keen eye for detail, and are dedicated to achieving measurable success in the digital realm, we encourage you to apply.
Key Responsibilities
- Develop, implement, and manage comprehensive digital marketing campaigns across various channels (SEO, SEM, social media, email, content marketing).
- Conduct thorough keyword research, competitive analysis, and technical SEO audits to optimize website performance and search rankings.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve lead generation targets.
- Oversee and grow our social media presence, developing engaging content and community management strategies.
- Create, curate, and manage compelling digital content, including blog posts, website copy, ad creatives, and email newsletters.
- Utilize web analytics tools (e.g., Google Analytics) to monitor, analyze, and report on campaign performance, identifying trends and insights.
- Execute email marketing campaigns, including list segmentation, A/B testing, and performance analysis.
- Stay abreast of the latest digital marketing trends, tools, and best practices, proactively recommending new strategies.
- Collaborate with internal teams to ensure brand consistency and alignment across all digital communications.
Required Skills
- Fluent in English, both written and verbal, with excellent communication skills.
- Proven experience (minimum 2.5 years) as a Digital Marketing Specialist or similar role.
- Demonstrable expertise in SEO (on-page, off-page, technical) and SEM (Google Ads, Bing Ads).
- Proficiency in managing and growing social media platforms (LinkedIn, Facebook, Twitter, Instagram).
- Strong content creation and copywriting skills for various digital formats.
- Experience with web analytics tools, particularly Google Analytics.
- Understanding of email marketing platforms and CRM software.
- Ability to work independently and as part of a team in a fast-paced environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Google Ads and Google Analytics certifications.
- Experience with HubSpot or other marketing automation platforms.
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite).
- Previous experience in the recruitment or HR solutions industry.
- Knowledge of A/B testing methodologies and conversion rate optimization (CRO).
Perks & Benefits
- Competitive salary package with performance-based incentives.
- Opportunities for professional development and continuous learning.
- Generous paid time off and public holidays.
- Company pension scheme.
- Access to health and wellness programs.
- A collaborative, supportive, and innovative work environment.
- Regular team social events.
How to Apply
Eager to make your mark as a Digital Marketing Specialist? We invite you to apply by clicking on the application link below. Please ensure your CV and cover letter highlight your relevant experience and why you are the perfect fit for Career.zycto.
