About Company
Curious about shaping the future of digital engagement? Career.zycto is a dynamic, forward-thinking organisation where data isn’t just numbers; it’s the heartbeat of our strategic decisions. We empower our teams to dive deep into consumer behaviour, market trends, and campaign performance, translating complex insights into actionable growth strategies. Join a collaborative environment where your analytical prowess as a Marketing Analyst will directly influence our trajectory, working with cutting-edge tools and a passionate group dedicated to innovation. At Career.zycto, your insights drive our success, making it an ideal place for those eager to make a tangible impact.
Job Description
Are you a highly analytical individual with a passion for understanding consumer behaviour and market dynamics? Career.zycto is seeking a dedicated and articulate Marketing Analyst to join our vibrant team in Dronfield, Sheffield. This pivotal role requires an English speaker who can not only dissect complex data sets but also articulate findings clearly and concisely to diverse stakeholders.
As a Marketing Analyst, you will be instrumental in translating raw data into compelling narratives that drive our marketing strategies. You will be at the forefront of identifying trends, evaluating campaign effectiveness, and providing actionable recommendations that directly impact our business growth. This role offers an exciting opportunity to work with a variety of marketing channels, from digital campaigns to traditional media, and to contribute to a data-driven culture that values innovation and continuous improvement.
We are looking for someone who thrives in a fast-paced environment, possesses strong problem-solving skills, and is eager to leverage their analytical expertise to make a tangible difference. You will work closely with marketing managers, product teams, and senior leadership, providing the insights needed to optimise spend, improve ROI, and enhance customer experience. If you are passionate about uncovering patterns, predicting outcomes, and influencing strategic decisions through data, then Career.zycto is the place for you. We foster a supportive and collaborative atmosphere where your professional development is a priority, and your contributions are highly valued. Join us and help shape the future of our marketing efforts.
Key Responsibilities
- Conduct comprehensive analysis of marketing campaign performance across various channels (digital, social, email, traditional).
- Identify key performance indicators (KPIs) and develop robust reporting dashboards to monitor marketing effectiveness.
- Perform market research, competitive analysis, and consumer segmentation to identify opportunities and threats.
- Translate complex data sets and statistical analysis into clear, concise, and actionable insights for marketing and business teams.
- Develop predictive models and forecasts to inform future marketing strategies and budget allocation.
- Collaborate with internal teams (Marketing, Sales, Product) to define data requirements and ensure consistent data collection.
- Monitor website analytics, user behaviour, and conversion funnels to optimise online presence.
- Present findings and recommendations to stakeholders at various levels of the organization.
- Stay abreast of industry trends, analytical tools, and best practices in marketing analytics.
Required Skills
- Proficiency in English with excellent written and verbal communication skills
- Strong analytical and problem-solving abilities
- Advanced proficiency in Microsoft Excel (pivot tables, VLOOKUPs, advanced formulas)
- Experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics)
- Solid understanding of marketing principles and digital marketing channels
- Ability to work independently and as part of a team in a dynamic environment
- Experience with data visualisation tools (e.g., Tableau, Power BI)
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field
- Experience with SQL for data extraction and manipulation
- Familiarity with marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud)
- Knowledge of statistical software packages (e.g., R, Python for data analysis)
- Previous experience in a similar Marketing Analyst role, ideally within a B2C or B2B context
Perks & Benefits
- Competitive salary and performance-based bonuses
- Generous holiday allowance
- Comprehensive health and wellness benefits package
- Opportunities for professional development and training
- Modern, collaborative office environment in Dronfield
- Company pension scheme
- Employee assistance program
- Regular social events and team-building activities
How to Apply
If you are a talented Marketing Analyst eager to make a significant impact within a growing company, we encourage you to apply. Please click on the application link below to submit your CV and a cover letter detailing your relevant experience and why you are the ideal candidate for this role at Career.zycto.
