About Company
Capital Vision Care is a leading optometry clinic dedicated to providing exceptional eye health services and patient care across Edmonton. With a commitment to advanced technology, personalized service, and a patient-first approach, we strive to enhance the vision and overall well-being of our community. Our Castle Downs location is a cornerstone of our commitment to accessible, high-quality eye care, serving families and individuals with comprehensive vision solutions. We believe in fostering a supportive, collaborative, and innovative environment where our team members can thrive and contribute significantly to our mission. As we continue to expand our digital footprint and engage more effectively with our patients online, we are seeking a talented individual to help us craft compelling digital content and manage our various online communication channels. We aim to ensure our message of clear vision and compassionate care reaches a wider audience, educating and informing them about the importance of eye health. We are more than just an optometry clinic; we are a community partner focused on health education, outstanding patient experiences, and delivering clinical excellence, both in-clinic and through our robust digital platforms.
Job Description
Are you a meticulous communicator with a passion for digital content and a keen eye for detail? Capital Vision Care is seeking a dynamic and organized Part-Time Digital Publishing Coordinator to join our dedicated team at our Castle Downs location. In this vital role, you will be instrumental in managing, creating, and distributing engaging digital content across our various online platforms, including our website, social media channels (Facebook, Instagram, LinkedIn), and patient communication portals. This is an exciting opportunity for a self-starter who thrives in a fast-paced environment and is eager to contribute to our mission of providing exceptional eye care through effective digital outreach.
As our Digital Publishing Coordinator, you will ensure all our digital content is accurate, up-to-date, consistent with our brand voice, and optimized for maximum reach and engagement. You will work closely with our marketing and clinical teams to translate complex medical information into easily digestible and compelling content for our diverse patient base. Your responsibilities will span from scheduling social media posts and updating website sections to assisting with email newsletter campaigns and monitoring digital performance metrics. This role requires a blend of creative writing skills, technical proficiency with content management systems, and a strong understanding of digital communication best practices. If you are passionate about connecting with communities online and have a talent for bringing stories to life through digital mediums, we encourage you to apply. This part-time position offers flexibility, a supportive team environment, and the chance to make a real impact on how we communicate with our patients and the wider community about eye health and vision care. We are looking for someone who is not just a coordinator, but a custodian of our digital narrative, ensuring clarity, accuracy, and engagement in every piece of content published. Your efforts will directly enhance our online presence, patient engagement, and ultimately contribute to the growth and success of Capital Vision Care.
Key Responsibilities
- Manage the content calendar for various digital platforms, ensuring timely publication of engaging materials.
- Create, edit, and proofread digital content for the company website, blog posts, social media, and email newsletters.
- Update and maintain website content using a Content Management System (CMS), ensuring accuracy and relevancy.
- Schedule and publish social media posts across platforms (Facebook, Instagram, LinkedIn) while adhering to brand guidelines.
- Monitor social media channels for patient inquiries and comments, escalating as needed to appropriate staff.
- Assist in the development and deployment of email marketing campaigns to patients and subscribers.
- Track and report on digital content performance metrics (e.g., website traffic, social media engagement) to inform future strategies.
- Ensure all digital content complies with healthcare industry regulations and privacy standards (e.g., FOIP/PIPEDA).
- Collaborate with marketing and clinical teams to source content ideas and gather necessary information.
- Assist with basic graphic design tasks for digital assets using tools like Canva or similar platforms.
- Maintain a consistent brand voice and visual identity across all digital touchpoints.
Required Skills
- Excellent written and verbal communication skills in English.
- Proficiency with Content Management Systems (e.g., WordPress, Squarespace).
- Experience managing professional social media accounts (Facebook, Instagram, LinkedIn).
- Basic understanding of SEO principles and digital content optimization.
- Strong organizational skills and ability to manage multiple projects simultaneously.
- Proficiency with Microsoft Office Suite or Google Workspace.
- Demonstrated ability to work independently and as part of a team.
- Attention to detail and accuracy in all content creation and publishing.
Preferred Qualifications
- Post-secondary education in Marketing, Communications, Journalism, or a related field.
- Experience with email marketing platforms (e.g., Mailchimp, Constant Contact).
- Familiarity with graphic design tools such as Canva, Adobe Spark, or basic Photoshop.
- Prior experience in the healthcare industry or a regulated environment.
- Basic knowledge of analytics tools (e.g., Google Analytics, social media insights).
Perks & Benefits
- Flexible part-time schedule (approximately 20-25 hours per week).
- Opportunity for professional development and training.
- Supportive and collaborative team environment.
- Employee discounts on vision care services and products.
- Contribution to a growing and community-focused healthcare organization.
How to Apply
Interested candidates are encouraged to click on the application link below to submit their resume and a compelling cover letter. Please highlight your experience with digital content creation, publishing, and social media management, and explain why you would be a great fit for Capital Vision Care and this specific role. We thank all applicants for their interest; however, only those selected for an interview will be contacted.