About Company
Pacific Mall Legazpi stands as a beacon of commerce, leisure, and community engagement in the heart of Albay. More than just a shopping center, we are a dynamic lifestyle destination offering a diverse array of retail, dining, entertainment, and service establishments. Our commitment extends beyond providing goods and services; we strive to create memorable experiences, foster local connections, and continuously innovate our offerings to meet the evolving needs of our patrons. We believe in cultivating a vibrant atmosphere that reflects the rich culture and progress of the Bicol region. Join our passionate team dedicated to shaping the future of retail and community interaction in Legazpi, where your creativity can truly make an impact.
Job Description
Are you a creative enthusiast with a keen eye for detail and a passion for bringing brands to life? Pacific Mall Legazpi is seeking a dynamic and highly motivated Creative Branding Assistant to join our vibrant marketing team. In this pivotal on-site role, you will be instrumental in supporting the development and execution of our overarching brand strategy, ensuring consistent brand messaging and visual identity across all touchpoints. You’ll be at the forefront of crafting engaging visual and written content, assisting in managing our robust social media presence, and contributing significantly to the conceptualization and organization of promotional events and activations that truly resonate with our diverse customer base in Legazpi and the wider Albay region.
This position offers an exciting opportunity for an individual looking to immerse themselves in the fast-paced and ever-evolving world of retail marketing and brand management, contributing directly to the mall’s public image, community engagement initiatives, and commercial success. You will work closely with the Marketing Manager, gaining invaluable experience in various aspects of campaign ideation, execution, and performance analysis. If you thrive in a collaborative and innovative environment, possess a strong creative flair, and are eager to apply your skills to drive brand growth for a leading commercial establishment, we encourage you to apply. We are looking for someone who can help us tell our story effectively and enhance our connection with the community through compelling and consistent branding efforts.
Key Responsibilities
- Assist in the development and execution of brand strategies, marketing campaigns, and promotional activities.
- Create and design engaging visual content (e.g., graphics, videos, layouts) for social media, website, and other marketing channels using design software.
- Draft compelling copy for advertisements, social media posts, newsletters, press releases, and in-mall signage.
- Ensure strict adherence to brand guidelines across all internal and external communications and materials.
- Support the coordination and logistical planning of marketing events, mall activations, and tenant partnerships.
- Conduct market research and competitor analysis to identify new trends, opportunities, and best practices in retail branding.
- Manage and update the company's digital presence, including scheduling social media posts and monitoring engagement metrics.
- Collaborate effectively with internal departments, tenants, and external agencies to ensure seamless execution of marketing initiatives.
- Prepare regular reports on campaign performance, brand sentiment, and overall marketing effectiveness.
- Assist with administrative tasks for the marketing department, including budget tracking and supplier coordination.
Required Skills
- Excellent written and verbal communication skills in English and Filipino.
- Proficiency in graphic design tools such as Adobe Photoshop, Illustrator, and Canva.
- Strong understanding of major social media platforms and current digital marketing trends.
- Ability to work both independently and collaboratively within a dynamic, fast-paced team environment.
- Exceptional organizational and time-management skills with a meticulous attention to detail.
- Basic knowledge of branding principles, marketing concepts, and consumer behavior.
- A creative mindset with the ability to generate fresh ideas and execute them effectively.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Advertising, Multimedia Arts, or a related field.
- At least 1 year of proven experience in retail marketing, branding, or a similar creative role.
- Familiarity with content management systems (CMS) and email marketing platforms.
- A strong portfolio showcasing relevant creative work, including graphic design and content creation samples.
Perks & Benefits
- Competitive salary and comprehensive benefits package.
- Opportunities for continuous professional growth and skill development.
- A dynamic, collaborative, and supportive work environment.
- Exclusive employee discounts at select mall establishments.
- Health and wellness programs.
- Paid leave credits and holiday incentives.
- Regular team-building activities and company events.
How to Apply
Interested applicants are invited to submit their comprehensive resume and a compelling cover letter detailing their relevant experience and creative portfolio. Please click on the application link below to apply for this exciting opportunity.