About Company
The Mauritius Commercial Bank (MCB) Group is a leading financial services institution in Mauritius and a prominent player in the Indian Ocean region. With a rich history spanning over 180 years, MCB is committed to innovation, customer-centricity, and sustainable growth. We offer a comprehensive range of banking and financial solutions to individuals, businesses, and corporations. As we continue to expand our digital footprint, we are seeking passionate and talented individuals to join our dynamic marketing team and contribute to our ongoing success. MCB fosters a culture of excellence, collaboration, and continuous learning, providing a platform for employees to thrive and make a significant impact.
Job Description
Are you a digital marketing maestro with a passion for driving online visibility and engagement? Do you live and breathe SEO, social media strategy, and compelling content creation? The Mauritius Commercial Bank (MCB) is looking for an enthusiastic and results-driven Digital Marketer specializing in SEO and Social Media to join our vibrant marketing team in Pamplemousses. In this pivotal role, you will be instrumental in enhancing MCB’s online presence, increasing brand awareness, and driving customer acquisition through strategic search engine optimization and engaging social media campaigns.
You will be responsible for developing, implementing, and managing our comprehensive SEO strategy, ensuring our digital content ranks high on search engines and reaches our target audience effectively. This includes conducting thorough keyword research, optimizing website content and meta tags, managing backlink profiles, performing technical SEO audits to improve site health and crawlability, and staying abreast of the latest algorithm updates from major search engines. Your expertise will directly contribute to improving organic search rankings and driving qualified traffic to MCB’s digital platforms.
Simultaneously, you will take charge of our social media channels, crafting compelling and engaging content that resonates with our diverse customer segments. This involves developing monthly content calendars, writing captivating copy, sourcing or creating visuals, and managing community engagement across platforms like Facebook, Instagram, LinkedIn, and potentially others relevant to our audience. You will execute targeted social media campaigns, monitor conversations, respond to inquiries, and foster a strong online community presence that aligns with MCB’s brand values and messaging.
This role requires a creative thinker with strong analytical skills. You will continuously monitor, analyze, and report on the performance of both SEO and social media initiatives, utilizing tools like Google Analytics, SEMrush, and social media analytics dashboards. Your insights will be crucial in refining strategies, optimizing campaigns for maximum ROI, and identifying new opportunities for growth. Collaboration is key; you will work closely with content creators, product development teams, customer service, and other marketing specialists to ensure brand consistency across all touchpoints and to integrate digital marketing efforts with broader business objectives. If you are a proactive individual who thrives in a fast-paced, innovative environment and is eager to make a tangible impact on a leading financial institution’s digital journey, we encourage you to apply. Join MCB and help us connect with our customers in innovative and meaningful ways, shaping the future of banking in Mauritius and the wider region.
Key Responsibilities
- Develop, implement, and manage comprehensive SEO strategies to improve organic search rankings and drive traffic.
- Conduct in-depth keyword research, competitive analysis, and technical SEO audits.
- Optimize website content, meta descriptions, and tags for search engine visibility.
- Manage and improve backlink profiles and local SEO efforts.
- Create and execute engaging social media content strategies and campaigns across various platforms (Facebook, Instagram, LinkedIn).
- Develop monthly social media content calendars and ensure consistent brand messaging.
- Monitor social media channels, engage with the online community, and respond to comments/messages.
- Analyze SEO and social media performance using analytics tools, providing regular reports and actionable insights.
- Stay updated with the latest SEO trends, algorithm changes, and social media best practices.
- Collaborate with internal teams (content, product, customer service) to align digital marketing initiatives with overall business goals.
- Identify new digital marketing opportunities and recommend strategies for growth.
Required Skills
- Proven experience in SEO (on-page, off-page, technical SEO)
- Strong understanding of social media platforms and content creation for business
- Proficiency with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs)
- Experience with social media management and analytics tools
- Excellent written and verbal communication skills in English and French (Creole is a plus)
- Analytical mindset with the ability to interpret data and make data-driven decisions
- Creativity and an eye for compelling visual and written content
- Ability to work independently and as part of a collaborative team
- Project management skills and attention to detail
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field
- Google Ads or Google Analytics certifications
- Experience in the banking or financial services industry
- Familiarity with content management systems (CMS) like WordPress
- Knowledge of paid social media advertising campaigns
Perks & Benefits
- Competitive salary and performance-based bonuses
- Comprehensive health and wellness benefits
- Generous pension scheme
- Opportunities for professional development and continuous learning
- Employee discounts on banking products and services
- Supportive and collaborative work environment
- Work-life balance initiatives
- Career growth opportunities within a leading financial institution
How to Apply
If you are a driven digital marketer ready to make an impact, we invite you to join the MCB team. Please click on the application link below to visit our careers page. Search for relevant marketing or digital roles and submit your detailed resume and cover letter, outlining your experience in SEO and social media. We look forward to hearing from you!