About Company
ShuleSoft is a leading educational technology company based in Arusha, Tanzania, dedicated to transforming school management and learning experiences across Africa. We empower educational institutions with innovative software solutions that streamline administrative tasks, enhance communication, and foster a more engaging learning environment. At ShuleSoft, we believe in the power of technology to unlock potential, and we are passionate about building products that make a real difference in the lives of students, teachers, and parents. Join our vibrant team and contribute to shaping the future of education.
Job Description
We are seeking a highly motivated and results-driven SEO Outreach Link Building Specialist to join our remote team. In this pivotal role, you will be instrumental in expanding ShuleSoft’s online presence and authority through strategic link acquisition campaigns. You will be responsible for identifying high-quality, relevant websites and publications, cultivating relationships with webmasters and content creators, and securing valuable backlinks that drive organic traffic and improve our search engine rankings. This is an exciting opportunity for an individual with a passion for SEO and a proven track record in successful outreach, who thrives in a dynamic, remote-first environment. You’ll work closely with our content and marketing teams to ensure our link building efforts align with our overall digital strategy, contributing directly to our mission of revolutionizing education through technology. Your expertise will directly impact our visibility, helping more schools discover and benefit from our innovative solutions. We’re looking for a proactive communicator, a meticulous researcher, and a creative problem-solver eager to make a significant impact.
Key Responsibilities
- Develop and execute comprehensive white-hat link building strategies aligned with ShuleSoft's SEO objectives.
- Identify high-authority, relevant websites, blogs, and online publications for outreach opportunities using various SEO tools.
- Conduct personalized outreach campaigns via email, social media, and other channels to secure high-quality backlinks.
- Build and maintain strong, lasting relationships with webmasters, editors, bloggers, and industry influencers.
- Analyze competitor backlink profiles and identify new, untapped opportunities for link acquisition.
- Collaborate closely with the content team to develop compelling, linkable assets and content strategies.
- Monitor and report on backlink performance, domain authority growth, organic traffic increases, and keyword ranking improvements.
- Stay up-to-date with the latest SEO trends, algorithm updates, and best practices in link building and digital PR.
- Ensure all link building activities adhere strictly to ethical SEO guidelines and Google's Webmaster Guidelines.
- Manage and track outreach campaigns efficiently using CRM or project management tools.
- Conduct thorough keyword research to inform content and link building initiatives.
Required Skills
- Proven experience (minimum 3 years) in SEO, specifically in link building and outreach.
- Demonstrable track record of successful link acquisition campaigns and improving organic search rankings.
- Strong understanding of SEO principles, including on-page, off-page, and technical SEO.
- Proficiency with SEO tools such as Ahrefs, SEMrush, Moz, Google Analytics, and Google Search Console.
- Exceptional written and verbal communication skills, with a keen eye for detail.
- Ability to build rapport and negotiate effectively with external stakeholders.
- Strong analytical skills to interpret data and make data-driven decisions.
- Self-motivated, highly organized, and capable of managing multiple projects simultaneously in a remote setting.
- Fluency in English (both written and spoken).
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Experience working within the EdTech or SaaS industries.
- Familiarity with various content management systems (e.g., WordPress).
- Knowledge of local SEO strategies and their application.
- Basic understanding of HTML and CSS for content audits.
- Certifications in SEO or Digital Marketing.
Perks & Benefits
- Flexible remote work environment, offering a healthy work-life balance.
- Competitive salary package.
- Opportunities for professional growth and continuous learning.
- Engaging and supportive team culture.
- Direct impact on the growth and success of an innovative EdTech company.
- Access to leading SEO tools and resources.
How to Apply
If you are a passionate and experienced SEO Outreach Link Building Specialist looking to make a significant impact from a remote setting, we encourage you to apply! Please click on the application link below to submit your detailed resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application.