About Company
NMB Bank Plc is one of Tanzania’s largest commercial banks, providing a full range of banking services to individuals, small and medium-sized enterprises (SMEs), and large corporate clients. With a vast network of branches and agents across the country, NMB is committed to fostering economic growth and financial inclusion in Tanzania. We are a socially responsible organization deeply invested in the communities we serve, driving innovation and delivering exceptional customer experiences. Our vision is to be the preferred financial partner for every Tanzanian, powered by a robust digital infrastructure and a data-driven approach. At NMB, we believe in empowering our employees to achieve their full potential, offering a dynamic work environment where innovation and collaboration thrive.
Job Description
Are you a highly analytical individual with a passion for marketing and a knack for uncovering insights from complex data sets? NMB Bank Plc is seeking a dynamic and detail-oriented Marketing Data Analyst to join our innovative team. While this position is based with our operations in the Ruvuma Region, we proudly offer a remote work option, providing flexibility for talented professionals across Tanzania who demonstrate self-discipline and excellent virtual communication skills.
In this pivotal role, you will be instrumental in transforming raw marketing data into actionable strategies that drive business growth and enhance customer engagement. You will be responsible for collecting, processing, and analyzing vast amounts of marketing data from various sources, including digital campaigns, customer databases, market research, social media analytics, and sales performance. Your expertise will help us understand customer behavior patterns, identify emerging market trends, evaluate the effectiveness of various marketing campaigns, and optimize our marketing spend for maximum return on investment. This role requires a blend of analytical rigor and creative problem-solving to translate numbers into compelling narratives.
You will collaborate closely with our marketing, sales, and product development teams to define key performance indicators (KPIs), develop comprehensive reports, and present your findings in a clear, concise, and compelling manner to both technical and non-technical stakeholders. This includes creating interactive dashboards, conducting rigorous A/B testing analysis, segmenting customer groups for targeted initiatives, and forecasting future marketing performance. The ideal candidate will not only possess strong technical skills in data manipulation, statistical analysis, and visualization tools but also have a deep understanding of marketing principles and strategies.
As a remote team member, you will be expected to maintain high levels of self-discipline, proactive communication, and effective collaboration through virtual tools and regular check-ins. This is an exciting opportunity to contribute significantly to the strategic direction of one of Tanzania’s leading financial institutions, leveraging your analytical prowess to shape our marketing future. If you thrive in a data-rich environment and are eager to make a tangible impact on how we connect with our customers and grow our presence across Tanzania, we encourage you to apply and become a part of the NMB family.
Key Responsibilities
- Collect, clean, and process large datasets from various marketing channels and customer databases.
- Perform in-depth analysis of marketing campaign performance, customer behavior, and market trends.
- Develop and maintain comprehensive marketing dashboards and reports to track key performance indicators (KPIs).
- Identify actionable insights from data to optimize marketing strategies, improve ROI, and enhance customer engagement.
- Collaborate with marketing, sales, and product teams to define data requirements and support strategic initiatives.
- Conduct A/B testing and other statistical analyses to evaluate the effectiveness of marketing efforts.
- Forecast marketing performance and identify opportunities for growth and efficiency.
- Present complex data findings and recommendations clearly and concisely to diverse audiences.
- Stay updated with industry best practices in marketing analytics and data visualization.
Required Skills
- Proven experience as a Marketing Data Analyst or similar role.
- Strong proficiency in SQL for data extraction and manipulation.
- Expertise in data visualization tools (e.g., Tableau, Power BI, Google Data Studio).
- Advanced Excel skills (pivot tables, VLOOKUPs, advanced formulas).
- Solid understanding of statistical analysis and A/B testing methodologies.
- Familiarity with marketing platforms (e.g., Google Analytics, social media analytics, CRM systems).
- Excellent analytical, problem-solving, and critical thinking skills.
- Strong communication and presentation abilities, both written and verbal.
- Ability to work independently and collaboratively in a remote team environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Statistics, Mathematics, Computer Science, Economics, or a related quantitative field.
- Experience with Python or R for data analysis and modeling.
- Knowledge of machine learning concepts applicable to marketing (e.g., customer segmentation, churn prediction).
- Experience in the banking or financial services industry.
- Certifications in data analytics or marketing analytics tools.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health insurance package.
- Generous paid time off and holidays.
- Opportunities for professional development and continuous learning.
- Flexible remote work option.
- Supportive and collaborative team culture.
- Contribution to a leading financial institution in Tanzania.
How to Apply
Interested candidates are encouraged to apply by clicking on the application link below. Please ensure your resume highlights your relevant experience in marketing data analysis and proficiency with analytical tools. We look forward to reviewing your application and exploring how your skills can contribute to our team.