About Company
Kenya Seed Company is a venerable and pivotal agricultural institution, deeply embedded in the fabric of Kenya’s food security and economic advancement. With a rich history spanning several decades, we are steadfastly committed to the research, meticulous production, and strategic marketing of high-quality seeds to empower farmers not only across East Africa but also within the broader continent. Our mission transcends mere commerce; it is a dedication to fostering sustainable agricultural practices and continuous innovation. As we persistently expand our digital footprint and engage with a diverse and growing customer base, digital channels have become an indispensable part of our outreach. We strategically leverage cutting-edge technology to disseminate crucial information, educate our stakeholders, and streamline access to our premium products, thereby ensuring our profound impact resonates from the very farm to the consumer’s table. Joining Kenya Seed Company offers a unique opportunity to contribute significantly to a lasting legacy of national development, agricultural growth, and environmental sustainability, all within a dynamic and supportive environment that profoundly values expertise, data-driven insights, and tangible results.
Job Description
We are actively seeking a highly analytical, proactive, and results-driven Remote PPC Landing Page Performance Consultant to spearhead the optimization of our paid advertising efforts by significantly enhancing the effectiveness and conversion capabilities of our landing pages. In this pivotal and high-impact contract role, you will be instrumental in meticulously improving conversion rates, judiciously reducing bounce rates, and ultimately maximizing the Return on Investment (ROI) of our intricate PPC campaigns across a multitude of diverse digital platforms. Your core responsibilities will encompass conducting thorough and exhaustive audits of our existing landing pages, astutely identifying subtle and overt areas for improvement, and rigorously implementing data-backed strategies to dramatically boost overall performance. This necessitates a deep, insightful dive into nuanced user behavior patterns, sophisticated A/B testing methodologies, and establishing a robust, continuous feedback loop with our dynamic marketing and digital teams. The ideal candidate will seamlessly blend profound technical PPC expertise with a keen, discerning eye for optimal user experience, underpinned by robust analytical capabilities to expertly translate complex data into clear, actionable insights. This is an unparalleled opportunity to forge a tangible and lasting impact on our digital footprint, ensuring that every click generated translates into meaningful engagement and quantifiable business outcomes for Kenya Seed Company, a foundational pillar of agricultural innovation and economic stability in Kenya.
Key Responsibilities
- Conduct comprehensive and insightful audits of existing PPC landing pages to pinpoint performance bottlenecks and uncover strategic opportunities for optimization.
- Design, develop, and meticulously implement A/B and multivariate testing strategies for critical landing page elements (e.g., headlines, calls-to-action, forms, visuals, content layout) to systematically improve conversion rates.
- Analyze intricate user behavior data leveraging tools such as heatmaps, session recordings, and advanced Google Analytics insights to inform iterative design and impactful content decisions.
- Collaborate closely and proactively with PPC managers, creative content creators, and expert web developers to ensure that landing page design, messaging, and functionality are seamlessly aligned with overarching campaign goals and stringent brand guidelines.
- Rigorously monitor, meticulously report on, and compellingly present landing page performance metrics, furnishing the team with astute, actionable insights and strategic recommendations.
- Stay relentlessly abreast of evolving industry best practices, innovative tools, and emerging trends in Conversion Rate Optimization (CRO), User Experience (UX), and advanced PPC advertising strategies.
- Ensure all landing pages are fully mobile-responsive, exhibit rapid load times, and adhere scrupulously to relevant SEO best practices to bolster overall Quality Score and organic visibility.
- Provide expert-level guidance on holistic landing page strategy, encompassing personalized content delivery, dynamic keyword insertion, and granular audience segmentation techniques.
- Systematically document all processes, comprehensive testing results, and refined optimization strategies for effective knowledge sharing and continuous improvement within the team.
Required Skills
- Demonstrable and proven experience in PPC campaign management and sophisticated optimization across platforms like Google Ads and Bing Ads.
- Expert-level understanding and application of Conversion Rate Optimization (CRO) principles and advanced methodologies.
- Proficiency with industry-leading A/B testing tools (e.g., Google Optimize, Optimizely, VWO).
- Strong analytical acumen and extensive experience with cutting-edge web analytics platforms (e.g., Google Analytics 4).
- Exceptional understanding of user experience (UX) principles and contemporary design best practices.
- An innate ability to interpret complex data sets and translate them into clear, decisive, and actionable recommendations.
- Outstanding verbal and written communication, as well as compelling presentation skills.
- Proven capability to work autonomously, demonstrate initiative, and effectively manage multiple projects in a remote work setting.
- Advanced proficiency in spreadsheet software for in-depth data analysis, comprehensive reporting, and predictive modeling.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Computer Science, or a closely related quantitative field.
- Official Google Ads Search Certification and/or Google Analytics Individual Qualification (GAIQ) Certification.
- Practical experience with leading landing page builders (e.g., Unbounce, Leadpages) or popular CMS platforms.
- Foundational familiarity with HTML, CSS, and basic JavaScript for front-end adjustments and troubleshooting.
- Prior experience specifically optimizing landing pages for e-commerce or within the agricultural sectors.
- A compelling portfolio showcasing successful landing page optimization projects with quantifiable results and demonstrable ROI.
Perks & Benefits
- Highly competitive consultant compensation package commensurate with experience and impact.
- A flexible and fully remote work environment, promoting work-life balance.
- An unparalleled opportunity to contribute significantly to a vital national sector (agriculture) and a respected, foundational Kenyan company.
- Access to ongoing professional development opportunities and the latest industry tools and technologies.
- Significant autonomy in developing and implementing impactful landing page optimization strategies.
- Direct and measurable impact on critical business performance metrics and strategic objectives.
How to Apply
Interested candidates who meet the stringent requirements are cordially invited to submit their applications by clicking on the ‘Application Link’ provided below. Please ensure your comprehensive resume and a compelling cover letter detailing your relevant experience, specific achievements in PPC landing page performance optimization, and your approach to driving conversions are meticulously uploaded. We eagerly anticipate reviewing your application and discovering how your specialized expertise can significantly propel our digital marketing success forward.