About Company
Mwalimu National Sacco is a leading financial institution dedicated to empowering its members through innovative and reliable financial solutions. For decades, we have served educators and other professionals across Kenya, fostering a culture of savings, investment, and financial growth. With a strong commitment to community development and member welfare, we pride ourselves on integrity, transparency, and service excellence. Our vision is to be the Sacco of choice for all Kenyans, offering a secure and prosperous future. We embrace technology to enhance our services and reach, ensuring our members receive convenient and efficient access to their finances, regardless of their location. Joining Mwalimu National Sacco means becoming part of a legacy of financial stability and social responsibility, where your contribution helps shape the economic landscape for thousands of individuals and families.
Job Description
We are seeking a highly motivated and creative Social Media Manager to join our dynamic team in a fully remote capacity. This pivotal role will be responsible for developing, implementing, and managing our social media strategy across various platforms, ultimately enhancing our brand presence, engaging our target audience, and driving member acquisition and retention. The ideal candidate will have a proven track record of managing social media for a reputable organization, demonstrating expertise in content creation, community management, analytics, and digital marketing trends. As a remote Social Media Manager, you will play a crucial role in shaping Mwalimu National Sacco’s online voice, ensuring consistency with our brand guidelines and fostering a vibrant, interactive online community. You will collaborate closely with our marketing and communications teams to align social media efforts with broader institutional goals, translating complex financial information into accessible and engaging content. This is an exciting opportunity for a results-oriented professional to make a significant impact on our digital footprint and connect with our members in meaningful ways. We expect you to be a self-starter, highly organized, and possess excellent communication skills to thrive in a remote work environment.
Key Responsibilities
- Develop, implement, and manage Mwalimu National Sacco’s social media strategy in alignment with overall business objectives and brand guidelines.
- Create, curate, and manage all published content (images, video, written) across platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube.
- Monitor, listen, and respond to users in a 'social' way while cultivating leads and sales.
- Oversee social media campaigns from conception to execution, ensuring timely delivery and measurable results.
- Analyze social media data, prepare reports on key metrics, and use insights to optimize future content and campaigns.
- Stay up-to-date with the latest social media best practices, tools, technologies, and trends, and recommend new strategies.
- Collaborate with marketing, PR, and member service teams to ensure brand consistency and integrated campaigns.
- Develop and manage a content calendar, ensuring a consistent stream of engaging and relevant posts.
- Manage online reputation by actively monitoring mentions and sentiment, addressing concerns, and mitigating potential crises.
- Educate internal stakeholders on social media best practices and potential for leveraging platforms.
- Identify and engage with influencers or community leaders where relevant to expand reach and credibility.
Required Skills
- Proven work experience as a Social Media Manager or similar role (minimum 3 years)
- Excellent knowledge of Facebook, Twitter, Instagram, LinkedIn, YouTube, and other relevant social media best practices
- Solid understanding of social media KPIs (Key Performance Indicators)
- Proficiency in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics)
- Ability to deliver creative content (text, image, video)
- Strong understanding of SEO and web traffic metrics
- Excellent written and verbal communication skills in English and Kiswahili
- Demonstrated ability to work independently and manage time effectively in a remote setting
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field
- Experience managing social media for a financial institution or in the banking/SACCO sector
- Certification in digital marketing or social media marketing
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite)
Perks & Benefits
- Competitive salary and performance-based incentives.
- Opportunity for professional growth and development within a leading financial institution.
- Flexible remote work environment.
- Access to ongoing training and skill enhancement programs.
- A supportive and collaborative team culture.
- Contribution to a reputable organization dedicated to community empowerment.
How to Apply
Interested candidates who meet the above qualifications are encouraged to apply by clicking on the application link below. Please ensure your resume and cover letter highlight your relevant experience and how you meet the requirements for this remote role. Only shortlisted candidates will be contacted for an interview.