About Company
Are you ready to shape digital narratives and connect brands with influential voices? Career.zycto isn’t just a recruitment agency; we’re innovators at the forefront of talent acquisition, empowering businesses to thrive in the digital age. Our mission is to build exceptional teams that drive measurable impact, and we believe in fostering an environment where creativity flourishes. For a Social Media Specialist focused on influencer campaigns, Career.zycto offers a dynamic setting to hone your skills, collaborate with diverse clients, and execute cutting-edge strategies. We champion agile thinking and provide the resources to transform vision into viral success. Join us to elevate your career.
Job Description
Are you a creative powerhouse with a knack for identifying and engaging the right digital voices? Career.zycto is seeking a highly motivated and detail-oriented Part-Time Social Media Specialist, with a dedicated focus on Influencer Campaigns, to join our vibrant team in Downtown Wilmington. In this pivotal role, you will be instrumental in expanding our clients’ brand reach and engagement by strategizing, executing, and optimizing influencer marketing initiatives across various social platforms. This isn’t just about finding profiles; it’s about crafting authentic partnerships that resonate deeply with target audiences and drive tangible results that align with our clients’ overarching marketing goals.
You will become the bridge between our clients’ marketing objectives and the dynamic world of social media influencers. Your expertise will guide the selection of influencers who genuinely embody our clients’ brand values, ensuring every collaboration feels organic and impactful. From initial research and meticulous outreach to contract negotiation and comprehensive campaign performance analysis, you’ll manage the full lifecycle of influencer collaborations, often juggling multiple projects simultaneously. We’re looking for someone who lives and breathes social media trends, understands the nuances of different platforms like Instagram, TikTok, YouTube, and LinkedIn, and possesses a strong analytical mindset to track key performance indicators (KPIs) and report on campaign effectiveness. You’ll interpret data to refine strategies, ensuring continuous improvement and maximum ROI.
This part-time opportunity offers significant flexibility while allowing you to contribute meaningfully to diverse and exciting projects spanning various industries. You’ll work closely with our marketing and client success teams, bringing fresh ideas and innovative approaches to the table, helping us stay ahead of the curve in a constantly evolving digital landscape. If you are passionate about building online communities, have a proven track record in influencer marketing, content creation, and thrive in a fast-paced, collaborative environment, we encourage you to apply. This role is perfect for someone eager to make a significant impact by connecting brands with compelling narratives and influential creators, helping our clients achieve unprecedented growth and visibility in the competitive digital arena. Join Career.zycto and help us define the future of digital engagement and brand advocacy.
Key Responsibilities
- Develop and execute comprehensive influencer marketing strategies tailored to client objectives.
- Identify, vet, and recruit suitable influencers across various social media platforms (Instagram, TikTok, YouTube, etc.).
- Manage the full lifecycle of influencer campaigns, including outreach, negotiation, content briefing, and performance tracking.
- Build and maintain strong relationships with influencers and talent agencies.
- Monitor social media trends, competitor activities, and industry best practices to inform strategy.
- Collaborate with internal marketing and client success teams to align influencer campaigns with broader marketing efforts.
- Track, analyze, and report on campaign performance, providing actionable insights and recommendations.
- Ensure all influencer content aligns with brand guidelines, legal requirements, and ethical standards.
- Manage campaign budgets and timelines effectively.
Required Skills
- Proven experience (2+ years) in social media marketing with a focus on influencer campaigns.
- Strong understanding of major social media platforms and their respective influencer ecosystems.
- Excellent communication, negotiation, and interpersonal skills.
- Demonstrated ability to identify relevant influencers and foster effective relationships.
- Proficiency in social media analytics tools and campaign tracking (e.g., Google Analytics, native platform insights).
- Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
- Strong creative thinking and problem-solving abilities.
- Exceptional organizational skills and attention to detail.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Experience with influencer marketing platforms or CRM tools.
- Basic knowledge of content creation principles (photography, videography, graphic design).
- Understanding of SEO principles and how they intersect with social content.
- A portfolio demonstrating successful influencer campaign execution.
Perks & Benefits
- Competitive part-time hourly wage.
- Flexible working hours to support work-life balance.
- Opportunity to work with diverse clients and exciting projects.
- Professional development and learning opportunities in a rapidly evolving field.
- Collaborative and supportive team environment.
- Prime office location in vibrant Downtown Wilmington.
- Access to cutting-edge social media tools and technologies.
How to Apply
Eager to make a mark in the world of influencer marketing? Please click on the application link below to submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application!
