About Company
Are you ready to transform complex ideas into compelling narratives? Career.zycto is a dynamic, forward-thinking recruitment firm dedicated to connecting top talent with groundbreaking opportunities. We believe in the power of words to inspire action and build lasting connections. Here, your creative voice won’t just be heard – it will shape our brand identity and amplify our mission. We’re not just a company; we’re a launchpad for innovative ideas, offering a collaborative environment where a copywriter can truly thrive, evolve, and make a significant impact across diverse projects.
Job Description
This role is for a versatile and imaginative Copywriter to join the vibrant Career.zycto team in Yarraville, Melbourne. We are seeking a wordsmith with a passion for crafting engaging, persuasive, and crystal-clear content that resonates with various audiences. As a key member of our marketing and communications team, you will be instrumental in developing narratives that not only inform but also inspire action, helping us attract both top-tier candidates and leading employers.
You will be responsible for conceptualizing, writing, editing, and proofreading a wide array of marketing materials. This includes compelling website content, engaging blog posts, informative articles, impactful social media copy, conversion-focused email campaigns, and polished press releases. A critical aspect of this role involves collaborating closely with our marketing strategists, recruitment specialists, and graphic designers to ensure all content aligns with our brand voice, strategic objectives, and visual identity. We operate in a fast-paced environment where clarity, creativity, and precision are paramount, so the ability to manage multiple projects simultaneously while maintaining high standards is essential.
Beyond traditional copywriting, you will also contribute to refining our overall brand messaging and tone, ensuring consistency across all platforms. This is an exciting opportunity for a proactive individual who is eager to take ownership of projects, bring fresh ideas to the table, and continually seek ways to elevate our content strategy. You’ll be diving into market research, understanding industry trends, and translating complex concepts into accessible, engaging prose that truly speaks to our target demographics. If you thrive on storytelling, possess an impeccable grasp of grammar and style, and are driven by the desire to see your words make a tangible difference in the world of professional recruitment, Career.zycto offers a stimulating environment where your talents will be celebrated and your professional growth fostered. We believe that exceptional copy is the backbone of effective communication, and we invite you to be a pivotal part of our ongoing success story.
Key Responsibilities
- Develop and write engaging, clear, and persuasive copy for various digital and print platforms, including websites, blogs, social media, email campaigns, and advertisements.
- Collaborate with marketing, design, and recruitment teams to create cohesive content strategies and campaigns.
- Conduct thorough research on industry trends, competitor activities, and target audience insights to inform content creation.
- Edit and proofread all content to ensure accuracy, grammatical correctness, brand consistency, and adherence to style guides.
- Optimize content for SEO to improve search engine ranking and drive organic traffic.
- Contribute to the refinement of Career.zycto’s brand voice, messaging, and overall content strategy.
- Manage multiple copywriting projects simultaneously, adhering to deadlines and maintaining high quality standards.
- Present creative concepts and copy drafts to internal stakeholders, incorporating feedback effectively.
Required Skills
- Exceptional writing, editing, and proofreading skills with a strong command of English grammar and style.
- Proven ability to write clear, concise, and engaging copy across various marketing channels.
- Strong understanding of SEO principles and how to apply them to content creation.
- Demonstrable experience in content strategy and execution.
- Excellent communication and interpersonal skills, capable of collaborating effectively within a team.
- Proficiency in content management systems and digital marketing tools.
- A portfolio showcasing diverse copywriting examples.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Experience within the recruitment, HR tech, or professional services industry.
- Familiarity with A/B testing copy and analyzing content performance metrics.
- Experience with video scriptwriting and multimedia content creation.
- Understanding of design principles and how copy interacts with visual elements.
Perks & Benefits
- Competitive salary package and performance bonuses.
- Generous annual leave and flexible work arrangements.
- Opportunities for professional development and continuous learning.
- A vibrant and collaborative office culture in Yarraville, Melbourne.
- Health and wellness programs.
- Team social events and recognition programs.
- Modern office space with excellent amenities.
How to Apply
Interested candidates are invited to submit their resume, a cover letter outlining their relevant experience, and a link to their online portfolio (or attach writing samples) by clicking on the application link below. Please highlight your experience in crafting persuasive and engaging content across different platforms.
