About Company
Are you ready to shape narratives and elevate brand presence within a dynamic HR and recruitment landscape? Career.zycto isn’t just another company; we are pioneers in connecting top talent with leading organizations, fostering career growth and business success. For a driven PR specialist, this offers an unparalleled opportunity to craft compelling stories, manage vital stakeholder communications, and significantly impact our reputation and outreach. Join a forward-thinking team where your strategic communication skills will directly contribute to our mission of empowering careers and enhancing organizational value. We believe in innovation, collaboration, and recognizing the power of a strong public voice.
Job Description
Career.zycto is actively seeking an exceptionally talented and highly motivated PR Specialist to join our vibrant team in Brisbane. This is an an immediate hire opportunity for a communications professional who thrives on crafting compelling narratives, building robust media relationships, and strategically enhancing our brand’s reputation within the competitive human resources and recruitment sector. As a PR Specialist, you will be at the forefront of shaping how the world perceives Career.zycto, playing a pivotal role in our growth and market positioning.
In this dynamic role, you will be responsible for developing and executing comprehensive public relations strategies that align with our business objectives. Your expertise will ensure our key messages resonate across various platforms, reaching our target audiences effectively. We are looking for someone who can not only manage proactive campaigns but also expertly navigate reactive situations, maintaining our positive image under all circumstances. You will collaborate closely with internal teams, including marketing, sales, and senior leadership, to identify compelling stories, thought leadership opportunities, and industry insights that can be leveraged for media outreach. This position offers a unique chance to work in a fast-paced environment where your strategic thinking, creativity, and impeccable communication skills will directly contribute to our continued success and influence in the industry. If you are passionate about communication, possess a keen understanding of media landscapes, and are eager to make an immediate impact, we encourage you to apply.
Key Responsibilities
- Develop, implement, and manage comprehensive PR strategies and campaigns aligned with business goals.
- Cultivate and maintain strong relationships with media contacts, journalists, and key industry influencers across traditional and digital channels.
- Craft compelling press releases, media kits, speeches, articles, case studies, and other PR materials.
- Monitor media coverage, analyze PR outcomes, and prepare reports on campaign effectiveness and ROI.
- Act as a primary point of contact for media inquiries and manage crisis communications effectively to safeguard brand reputation.
- Identify thought leadership opportunities and position company spokespersons as industry experts through various platforms.
- Collaborate with internal marketing and content teams to ensure consistent brand messaging and integrated communication efforts across all channels.
Required Skills
- Proven experience (minimum 4 years) in public relations, corporate communications, or a related field.
- Exceptional written and verbal communication skills with a strong portfolio of PR content and successful campaigns.
- Demonstrated ability to build and maintain strong, productive media relationships.
- Proficiency in media monitoring and analytics tools (e.g., Cision, Meltwater, Brandwatch).
- Strategic thinking with the ability to develop, execute, and evaluate effective PR campaigns.
- Strong organizational skills and the ability to manage multiple projects, deadlines, and priorities concurrently.
- Experience in crisis communication and reputation management in a fast-paced environment.
Preferred Qualifications
- Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
- Experience working within the HR, recruitment, or professional services industry.
- Familiarity with digital PR strategies, influencer marketing, and social media management for brand reputation.
- Postgraduate qualification in a relevant discipline.
- Proficiency in a second language relevant to the Australian market (e.g., Mandarin, Hindi).
Perks & Benefits
- Competitive salary package and performance-based bonuses tied to strategic outcomes.
- Comprehensive health and wellness benefits, including mental health support.
- Opportunities for professional development, continuous learning, and career advancement.
- Flexible working arrangements and a supportive, collaborative work environment.
- Vibrant office culture in the heart of Brisbane CBD with modern amenities and ergonomic workspaces.
- Regular team-building events, social gatherings, and company-sponsored activities.
- Contribution to a company that makes a real impact on careers and businesses.
How to Apply
To seize this exciting opportunity and join the Career.zycto team, please click on the application link below to submit your resume and a compelling cover letter outlining your relevant experience, key achievements in PR, and why you are the ideal candidate for this PR Specialist role. We look forward to reviewing your application!
