About Company
Are you a Media Planner looking for a dynamic environment where your strategic insights truly make an impact? Career.zycto isn’t just another agency; we are a forward-thinking collective dedicated to crafting innovative communication strategies that resonate. We thrive on data-driven decisions and creative solutions, pushing boundaries to deliver exceptional results for our diverse client portfolio. Join a collaborative team where your expertise in audience analysis, channel optimization, and campaign execution will be celebrated and further developed. We believe in empowering our talent to shape the future of media planning.
Job Description
Career.zycto is on the lookout for a talented and strategic Media Planner to join our vibrant team in Brisbane CBD. This is an exciting opportunity for an individual passionate about connecting brands with their target audiences through innovative and data-driven media strategies. As a Media Planner, you will be instrumental in developing, executing, and optimizing comprehensive media plans across various channels, including digital (search, social, programmatic, native), traditional (TV, radio, print, OOH), and emerging platforms. You’ll work closely with clients, account managers, and creative teams to understand business objectives, identify target demographics, and craft compelling media strategies that drive measurable results, ultimately contributing to our clients’ success and growth.
Your role will involve deep dives into market research, consumer behavior analysis, and competitive landscapes to uncover actionable insights that inform your planning and buying decisions. You’ll be responsible for meticulously managing media budget allocation, skillfully negotiating rates with vendors and media owners, and rigorously tracking campaign performance. This ensures campaigns are not only highly effective but also incredibly efficient, delivering maximum ROI for our clients. We’re seeking someone who is not just adept at planning but also proactive in identifying new media opportunities, staying consistently ahead of industry trends, and continuously refining our approach to media buying and placement to maintain our competitive edge. You’ll play a key role in post-campaign analysis, deriving key learnings, and presenting strategic recommendations to both internal teams and clients.
This position offers a unique chance to work on a diverse range of clients, from fast-growing startups to established brands, giving you exposure to various industries and marketing challenges. At Career.zycto, we foster a culture of innovation, collaboration, and continuous learning. You’ll be part of a supportive and forward-thinking team that values open communication, creative problem-solving, and pushing the boundaries of what’s possible in media. If you’re a strategic thinker with a keen eye for detail, a strong analytical mind, a passion for marketing, and a desire to make a tangible impact in the dynamic world of advertising, we encourage you to apply and grow your career with us.
Key Responsibilities
- Develop, implement, and manage comprehensive media strategies and plans across digital, traditional, and emerging platforms.
- Conduct in-depth market research and audience analysis to identify optimal media channels and targeting strategies.
- Manage media budgets, negotiate rates with vendors, and ensure campaigns are delivered on time and within financial parameters.
- Monitor campaign performance, analyze data, and provide regular reports with actionable insights and recommendations for optimization.
- Collaborate cross-functionally with account management, creative, and analytics teams to ensure seamless campaign execution.
- Stay abreast of the latest media trends, technologies, and competitive landscape to inform future strategies.
- Present media plans and performance updates to clients in a clear, compelling, and professional manner.
- Identify and evaluate new media opportunities and innovative solutions to enhance campaign effectiveness.
Required Skills
- Minimum of 3 years of experience in media planning or buying within an agency or in-house marketing team.
- Proven experience developing and executing multi-channel media campaigns (digital, social, programmatic, traditional).
- Strong understanding of media metrics, analytics tools (e.g., Google Analytics, advertising platforms), and reporting.
- Exceptional analytical skills with the ability to interpret data and translate it into strategic recommendations.
- Proficiency in media planning software and tools (e.g., Nielsen, comScore, ad servers).
- Excellent communication, presentation, and negotiation skills.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
Preferred Qualifications
- Experience with a diverse client portfolio across various industries.
- Certifications in Google Ads, Meta Blueprint, or other relevant digital advertising platforms.
- Familiarity with marketing automation and CRM systems.
- Post-graduate qualification in marketing or a related discipline.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Generous paid time off and flexible work arrangements.
- Comprehensive health, dental, and vision insurance.
- Professional development opportunities and training programs.
- Modern office space in the heart of Brisbane CBD with excellent transport links.
- Collaborative and supportive team culture.
- Regular team social events and wellness initiatives.
- Opportunity to work with a diverse and exciting range of clients.
How to Apply
Ready to shape the future of media planning with Career.zycto? We invite you to apply by clicking on the link below. Please ensure your resume and cover letter highlight your relevant experience and passion for media strategy. We look forward to reviewing your application and potentially welcoming you to our innovative team.
