About Company
Elevating brand identity and user experience through strategic content initiatives is the core mission at Career.zycto. We are a dynamic and forward-thinking organization at the forefront of digital innovation, committed to crafting meaningful connections with our audience. For a label content strategist, this means an unparalleled opportunity to shape narratives, define categorization systems, and ensure brand consistency across all platforms. Join a collaborative environment where your expertise in content architecture and brand guidelines will directly influence our product offerings and digital presence, driving significant impact and professional growth.
Job Description
Career.zycto is seeking a highly analytical and creative Label Content Strategist to join our growing team in Charlotte, North Carolina. In this pivotal role, you will be instrumental in defining, developing, and maintaining content classification systems, metadata structures, and brand labeling guidelines across various digital products and marketing materials. You will act as the guardian of our content architecture, ensuring clarity, consistency, and discoverability for our users. This position demands a keen eye for detail, a strategic mindset, and the ability to translate complex information into user-friendly and brand-compliant content labels. You will collaborate closely with product management, marketing, engineering, and UX/UI teams to implement best practices for content organization and information hierarchy. Your work will directly impact how our customers interact with our products and services, making a significant contribution to their overall experience and our brand’s success. We’re looking for someone who can not only set the strategy but also dive into the tactical execution, continually optimizing our content labels for maximum effectiveness and user comprehension. If you thrive in a fast-paced environment where your content expertise can truly shine and lead to tangible improvements, we encourage you to apply and become a key part of our innovative journey.
Key Responsibilities
- Develop and maintain comprehensive content labeling guidelines, taxonomies, and metadata strategies for digital products and marketing assets.
- Conduct thorough content audits to identify inconsistencies, redundancies, and opportunities for optimization in existing content labels.
- Collaborate with product, design, and engineering teams to integrate content labeling standards into product development cycles.
- Ensure all content labels adhere to brand voice, tone, legal requirements, and accessibility standards.
- Research and implement industry best practices for content classification, information architecture, and search engine optimization (SEO) for labels.
- Facilitate workshops and training sessions to educate internal teams on content labeling principles and their application.
- Monitor and analyze the performance of content labels, making data-driven recommendations for improvements.
- Manage content inventory and content classification systems, ensuring accuracy and up-to-date information.
- Serve as the primary subject matter expert for all content labeling and categorization inquiries.
Required Skills
- Bachelor's degree in Marketing, Communications, English, Information Science, or a related field.
- Minimum 3 years of experience in content strategy, content management, taxonomy, or information architecture.
- Proven experience developing and implementing content classification systems and metadata structures.
- Excellent understanding of user experience (UX) principles and how content labels impact usability.
- Strong command of content management systems (CMS) and digital asset management (DAM) platforms.
- Exceptional written and verbal communication skills with meticulous attention to detail.
- Ability to collaborate effectively with cross-functional teams in a fast-paced environment.
- Demonstrated ability to translate complex business requirements into clear, concise content labels.
Preferred Qualifications
- Master's degree in a relevant field.
- Experience with enterprise-level content strategy and information architecture tools.
- Familiarity with SEO best practices specifically related to content categorization and labeling.
- Certification in Content Strategy or Information Architecture.
- Experience in an agile development environment.
- Portfolio showcasing content strategy or taxonomy projects.
Perks & Benefits
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and holidays.
- 401(k) retirement plan with company match.
- Professional development opportunities and tuition reimbursement.
- Hybrid work model for flexibility.
- Modern office space in uptown Charlotte.
- Employee wellness programs.
- Casual dress code and collaborative work environment.
- Life insurance and disability coverage.
How to Apply
Interested candidates are encouraged to submit their resume and a cover letter detailing their relevant experience and why they are a great fit for Career.zycto. Please click on the application link below to apply for this job.
