About Company
Are you ready to shape narratives that resonate and drive engagement? Career.zycto is where your creative vision as a Content Marketing Specialist truly comes to life. We are a forward-thinking organisation committed to pioneering innovative marketing strategies and delivering exceptional value. Our collaborative culture thrives on fresh ideas and empowers individuals to make a tangible impact from day one. Join a team where continuous learning is encouraged, professional growth is prioritised, and your contributions directly fuel our success. If you’re passionate about crafting compelling content and eager to lead impactful campaigns, Career.zycto offers the perfect environment to elevate your career.
Job Description
Career.zycto is seeking a dynamic and highly skilled Content Marketing Specialist to join our vibrant marketing team in Herston, Brisbane. This is an exceptional opportunity for a creative wordsmith and strategic thinker who is ready to make an immediate impact. As a Content Marketing Specialist, you will be instrumental in developing, implementing, and managing our content strategy across various platforms to attract, engage, and convert our target audience. You’ll be the voice behind our brand, crafting compelling stories and insightful information that resonate deeply with our community and amplify our market presence. We’re looking for someone who can not only write captivating copy but also understands the full lifecycle of content, from ideation and keyword research to distribution and performance analysis. If you thrive in a fast-paced environment, possess an analytical mind, and have a proven track record to produce high-quality, results-driven content, we want to hear from you. This role demands a proactive individual eager to collaborate with cross-functional teams, contribute innovative ideas, and continuously refine our content approach to achieve ambitious marketing objectives. Bring your passion for storytelling and your expertise in digital marketing to a company that values creativity and strategic execution.
Key Responsibilities
- Develop and execute comprehensive content marketing strategies aligned with overall business goals and marketing objectives.
- Conduct thorough keyword research and apply SEO best practices to optimize content for search engines, improving organic visibility.
- Create, edit, and proofread engaging and high-quality content for various digital channels, including blog posts, website copy, social media updates, email newsletters, whitepapers, case studies, and video scripts.
- Manage and maintain the content calendar, ensuring timely delivery of all content assets and adherence to editorial guidelines.
- Collaborate closely with design, sales, product development, and other marketing teams to produce integrated marketing campaigns that drive cohesive brand messaging.
- Analyze content performance metrics using tools like Google Analytics, SEMrush, and social media insights, making data-driven recommendations for continuous improvement and strategy refinement.
- Stay up-to-date with the latest industry trends, emerging content formats, digital marketing best practices, and competitor activities.
- Identify new content opportunities and develop innovative approaches to reach and engage target audiences effectively.
- Ensure all content adheres to established brand guidelines, tone of voice, and legal compliance standards.
- Assist in the development and documentation of content governance guidelines and workflow processes to streamline content creation and approval.
Required Skills
- Proven experience (3+ years) in content creation, editing, and publishing across various digital platforms.
- Strong understanding of SEO principles, keyword research methodologies, and content optimization tools.
- Exceptional written and verbal communication skills with impeccable grammar, a keen eye for detail, and ability to adapt tone for different audiences.
- Proficiency with content management systems (e.g., WordPress, HubSpot) and marketing automation platforms.
- Demonstrated ability to analyze content performance data and translate insights into actionable strategies for improved engagement and conversion.
- Ability to manage multiple projects concurrently, prioritize tasks effectively, and meet tight deadlines in a dynamic environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Experience with A/B testing and conversion rate optimization (CRO) for content assets.
- Familiarity with basic graphic design tools (e.g., Canva, Adobe Creative Suite) for content visual enhancements.
- Certification in Google Analytics or other relevant content marketing/SEO platforms.
- Previous experience working in a B2B or marketing agency environment.
Perks & Benefits
- Competitive salary package and attractive performance-based bonuses.
- Comprehensive health and wellness programs to support employee well-being.
- Extensive professional development opportunities and ongoing training to foster continuous learning.
- Flexible working arrangements (where business needs allow) to promote work-life balance.
- A vibrant, collaborative, and supportive team culture that encourages innovation.
- Modern office facilities in a convenient Herston location with excellent public transport links.
- Regular team social events and company-sponsored activities to build camaraderie.
How to Apply
Ready to make your mark as a Content Marketing Specialist? Please click on the application link below to submit your resume and a compelling cover letter outlining your relevant experience, showcasing your portfolio, and explaining why you are the ideal candidate for this pivotal role at Career.zycto. We look forward to reviewing your application and exploring your potential contributions to our team.
