About Company
Looking to channel your marketing creativity and drive tangible results? At Career.zycto, we empower our team to innovate and grow. We are a dynamic and forward-thinking organization dedicated to connecting talent with opportunity across various sectors. For a Marketing Coordinator, this means a vibrant environment where your ideas for campaigns, social media engagement, and promotional strategies can truly shine and make an impact. Join us to develop your skills, work with a collaborative team, and contribute directly to our mission of fostering career success for thousands.
Job Description
Career.zycto is seeking a highly motivated and detail-oriented Marketing Coordinator to join our vibrant team in Smethwick, Birmingham. This pivotal role will be instrumental in executing our marketing strategies, with a strong focus on campaign management, social media engagement, and promotional activities. You will work closely with the wider marketing team to enhance our brand presence, engage our target audience, and drive growth.
As our Marketing Coordinator, you will be the engine behind our promotional efforts, ensuring seamless execution across various channels. From conceptualizing compelling social media content to coordinating integrated marketing campaigns and tracking their performance, your work will directly contribute to our overarching business objectives. We’re looking for someone who is not only proficient in digital marketing tools and platforms but also possesses a creative flair and a passion for storytelling. If you thrive in a fast-paced environment, are eager to learn, and possess excellent organizational skills, this is the perfect opportunity to make a significant impact and advance your career in a supportive and innovative setting. We value proactive individuals who are keen to take initiative and contribute fresh ideas.
Key Responsibilities
- Assist in the planning, development, and execution of integrated marketing campaigns across digital and traditional channels.
- Manage and schedule content for various social media platforms (LinkedIn, Facebook, Twitter, Instagram), ensuring brand consistency and engagement.
- Monitor social media trends, tools, and applications, and apply that knowledge to current and future marketing efforts.
- Support the creation of marketing collateral, including email newsletters, blog posts, website content, presentations, and promotional materials.
- Coordinate promotional activities and events, ensuring all logistical aspects are handled efficiently.
- Conduct market research and competitor analysis to identify opportunities and inform strategy.
- Track, analyse, and report on the performance of marketing campaigns and social media activities, providing insights and recommendations for optimization.
- Collaborate with internal teams (sales, operations, product) to ensure marketing efforts align with business goals.
- Maintain marketing calendars and project timelines, ensuring all deadlines are met.
- Assist with website updates and content management as required.
Required Skills
- Proven experience (2+ years) in a marketing coordination or similar role, preferably with a focus on campaigns and social media.
- Strong understanding of digital marketing principles and best practices.
- Proficiency in managing various social media platforms (LinkedIn, Facebook, Twitter, Instagram).
- Excellent written and verbal communication skills, with an ability to craft engaging content.
- Solid organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
- Analytical mindset with the ability to interpret data and generate actionable insights.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Ability to work effectively both independently and as part of a collaborative team.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Experience with CRM software (e.g., HubSpot, Salesforce Marketing Cloud) or marketing automation platforms.
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite basics) for content creation.
- Knowledge of SEO/SEM best practices.
- Experience working with content management systems (CMS).
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Generous paid time off and bank holidays.
- Comprehensive health and wellness benefits package.
- Company pension scheme.
- Opportunities for professional development and career growth.
- Access to industry training and workshops.
- Collaborative and supportive team environment.
- Regular team social events and activities.
- Modern office located with excellent transport links.
How to Apply
Ready to make your mark in a dynamic marketing role? We invite you to apply by clicking the link below. Please submit your CV along with a cover letter outlining your relevant experience and why you are the ideal candidate for this position.
