About Company
Tanganda Tea Company Limited is Zimbabwe’s largest and oldest producer of tea, with a rich heritage dating back to 1910. Beyond our renowned tea estates, we are a diversified agricultural enterprise involved in the cultivation of avocados, macadamias, and coffee. Listed on the Zimbabwe Stock Exchange, Tanganda is synonymous with quality products, sustainable agricultural practices, and a deep commitment to the communities we serve. As we continue to innovate and expand our market presence, we are embracing digital transformation to connect with a broader audience and share our story globally. Joining Tanganda means becoming part of an iconic brand with a forward-looking vision, contributing to a legacy of excellence and growth.
Job Description
Are you a creative digital native with a passion for storytelling and a knack for engaging online communities? Tanganda Tea Company Limited is seeking a dynamic and innovative Social Media Content Creator to join our marketing team in Mutare. This role offers flexible hours, allowing you to manage your work-life balance effectively while making a significant impact on our brand’s digital footprint. You will be instrumental in conceptualizing, developing, and executing compelling content across our various social media platforms, including Facebook, Instagram, Twitter, and LinkedIn, to enhance brand visibility, foster community engagement, and drive consumer loyalty.
We are looking for someone who can translate our brand values and product offerings into captivating visual and written narratives. You will be responsible for crafting a consistent brand voice, staying abreast of the latest social media trends, and proactively identifying opportunities to connect with our audience. This position requires a self-starter with excellent organizational skills, a creative mindset, and the ability to work independently while contributing to a broader team strategy. If you thrive in a fast-paced environment and are excited by the challenge of elevating a beloved Zimbabwean brand through innovative digital content, we encourage you to apply. This is more than just a job; it’s an opportunity to shape the digital presence of a national treasure and contribute to its continued success in the modern era.
Key Responsibilities
- Develop and implement a comprehensive social media content strategy aligned with marketing objectives and brand guidelines.
- Create engaging, high-quality content (graphics, videos, GIFs, written posts) optimized for each social media platform.
- Manage content calendars, scheduling posts to ensure consistent and timely delivery across all channels.
- Monitor social media trends, tools, and applications, and actively explore new ways to engage with our target audience.
- Engage with our online community by responding to comments, messages, and mentions in a timely and professional manner.
- Analyze social media performance data, generating reports with insights and recommendations for optimization.
- Collaborate with the marketing team to ensure content consistency and integrate social media campaigns with broader marketing initiatives.
- Conduct competitive analysis to identify best practices and emerging opportunities within the industry.
- Maintain a strong understanding of our products and services to accurately represent the brand in all communications.
Required Skills
- Proficiency in social media management platforms (e.g., Hootsuite, Sprout Social)
- Strong graphic design skills using tools like Canva, Adobe Photoshop, or Illustrator
- Video editing capabilities (e.g., CapCut, Adobe Premiere Rush)
- Exceptional copywriting and verbal communication skills in English
- Demonstrated ability to create engaging, shareable content
- Analytical mindset with the ability to interpret data and generate actionable insights
- Excellent time management and organizational skills, with the ability to work independently
- Deep understanding of various social media platforms and their respective algorithms
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field
- 2+ years of proven experience in social media management or content creation, preferably within the consumer goods or agricultural sector
- A strong portfolio showcasing successful social media campaigns and content examples
- Experience with social media advertising campaigns (e.g., Facebook Ads Manager)
- Familiarity with the Zimbabwean market and consumer behavior
Perks & Benefits
- Flexible working hours to support work-life balance
- Opportunity to work with an iconic and well-respected national brand
- Dynamic and supportive team environment
- Professional development and growth opportunities
- Contribution to a company committed to sustainable practices
How to Apply
Interested candidates are encouraged to click on the application link below to submit their resume and a cover letter outlining their relevant experience and why they are the ideal candidate for this role. Please include links to your social media portfolio or examples of your content creation work.