About Company
Career.zycto is actively shaping the future of talent acquisition, connecting dynamic professionals with innovative companies worldwide. For a Media Buying Coordinator, this means joining a forward-thinking organization that values strategic acumen and digital expertise. We pride ourselves on fostering environments where creativity thrives and data-driven decisions lead to exceptional outcomes. If you’re passionate about optimizing ad spend and driving campaign performance for diverse clients, Career.zycto offers an unparalleled platform to grow your career and make a tangible impact from day one. Elevate your potential with a team dedicated to excellence.
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Job Description
Are you a detail-oriented and analytical individual with a passion for digital advertising? Career.zycto is seeking a dynamic and motivated Media Buying Coordinator to join our fully remote team. In this pivotal role, you will be instrumental in the planning, execution, and optimization of media campaigns across various digital platforms, driving impactful results for our diverse portfolio of clients. This is an exciting opportunity to work with a forward-thinking company that embraces remote collaboration and offers significant potential for professional growth and skill development within a rapidly evolving industry.
As a Media Buying Coordinator, you will immerse yourself in the fast-paced world of performance marketing, meticulously managing budgets, negotiating placements, and ensuring campaigns align with strategic objectives. Your day-to-day will involve a blend of strategic thinking and hands-on execution, utilizing your expertise in platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and other programmatic channels. We’re looking for someone who thrives on data, can interpret complex analytics, and is proactive in identifying opportunities for campaign enhancement and optimization. This includes A/B testing, audience segmentation, and creative iteration to maximize ROI and achieve client goals.
You will collaborate closely with account managers, creative teams, and clients, acting as a crucial link in ensuring seamless campaign delivery and transparent reporting. Your ability to communicate insights clearly and concisely will be vital, transforming raw data into actionable strategies that inform future campaign decisions. This remote position offers the flexibility to work from your preferred environment while remaining connected and integrated with a supportive and high-performing team through regular virtual meetings and collaborative tools. If you are eager to contribute to cutting-edge media strategies and possess a strong commitment to achieving measurable success, coupled with a desire to continuously learn and adapt, we invite you to explore this opportunity with Career.zycto. We are committed to fostering an inclusive and innovative environment where every team member can thrive, learn, and make a significant impact on our clients’ success stories, ultimately helping them achieve their business objectives through expertly managed media spend.
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Key Responsibilities
- Execute and manage media buys across various digital advertising platforms (Google Ads, Meta Ads Manager, LinkedIn Ads, TikTok Ads, etc.).
- Monitor campaign performance daily, analyzing key metrics and making real-time adjustments for optimal results and efficiency.
- Conduct thorough research on target audiences, competitive landscapes, and industry trends to inform media strategies.
- Manage media budgets meticulously, ensure accurate billing, and track expenses against planned allocations.
- Collaborate closely with creative teams to ensure ad assets are optimized for performance across different platforms and audience segments.
- Prepare regular performance reports, translating complex data into clear, concise, and actionable insights for clients and internal stakeholders.
- Identify new media opportunities, emerging platforms, and innovative strategies to enhance overall campaign effectiveness and reach.
- Maintain strong relationships with media vendors and platform representatives to stay abreast of new features and best practices.
- Assist in the development of comprehensive media plans and strategies based on client objectives and market analysis.
- Stay updated with the latest digital advertising trends, platform changes, and industry regulations.
Required Skills
- Proven experience with digital media buying platforms (e.g., Google Ads, Meta Ads Manager, LinkedIn Ads).
- Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Excel/Google Sheets).
- Excellent organizational skills, attention to detail, and ability to manage multiple campaigns simultaneously.
- Strong written and verbal communication skills for internal and client-facing interactions.
- Ability to work independently and effectively manage time in a fully remote environment.
- Understanding of performance marketing KPIs (CPA, ROAS, CTR, CVR) and how to optimize for them.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint) or Google Workspace equivalents.
Preferred Qualifications
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Certifications in Google Ads, Meta Blueprint, or other relevant digital advertising platforms.
- Experience with programmatic advertising or demand-side platforms (DSPs).
- Familiarity with project management software (e.g., Asana, Trello, Monday.com).
- Prior experience working in an agency environment.
- Knowledge of A/B testing methodologies and conversion rate optimization techniques.
Perks & Benefits
- Fully remote work environment offering exceptional flexibility.
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision benefits package.
- Generous paid time off and company holidays.
- Opportunities for professional development, training, and continuous learning.
- Collaborative, supportive, and inclusive team culture.
- Flexible working hours to promote work-life balance.
- Access to cutting-edge marketing tools and technologies.
How to Apply
To apply for this exciting Media Buying Coordinator – Remote position, please click on the application link below. We look forward to reviewing your qualifications and learning more about your experience.
