About Company
Career.zycto isn’t just a place to work; it’s a dynamic hub where insights drive innovation and growth across diverse industries. We’re on a mission to empower businesses with the intelligence needed to thrive in an ever-evolving market, and our success is built on the sharp minds who can transform complex data into actionable strategies. For a Marketing Data Analyst, this means an unparalleled opportunity to influence decisions, refine campaigns, and directly impact bottom-line results within a collaborative, forward-thinking environment. Join us and shape the future of data-driven marketing.
Job Description
Are you a data-driven visionary with a passion for uncovering marketing insights? Career.zycto is seeking a highly skilled and enthusiastic Marketing Data Analyst to join our vibrant team in Wirral, Liverpool. In this pivotal role, you will be instrumental in transforming raw marketing data into strategic recommendations that fuel our clients’ growth and optimize campaign performance. We believe in the power of data to tell compelling stories and guide effective decision-making. If you thrive in a fast-paced, analytical environment and possess an innate ability to translate complex datasets into clear, actionable intelligence, then we want to hear from you. You’ll work closely with marketing strategists, campaign managers, and business development teams, acting as the go-to expert for all things data analytics within the marketing domain. This is an incredible opportunity to make a significant impact, contributing to innovative projects and shaping the data strategy for a forward-thinking company dedicated to excellence. Your analytical prowess will directly influence marketing spend, customer segmentation, and overall campaign effectiveness, playing a critical part in our continuous pursuit of marketing innovation and client success. We foster a culture of continuous learning and growth, providing ample opportunities for professional development and exposure to cutting-edge tools and methodologies in the analytics space. Come build your future with a team that values your expertise and supports your ambitions.
Key Responsibilities
- Collect, clean, and analyze large datasets from various marketing channels (e.g., website analytics, CRM, social media, ad platforms).
- Develop and implement robust tracking and reporting mechanisms for key marketing performance indicators (KPIs) and campaign effectiveness.
- Identify trends, patterns, and insights from data to inform marketing strategies and optimize campaign performance.
- Create comprehensive dashboards and reports, presenting complex data in an understandable and actionable format for stakeholders.
- Conduct A/B testing analysis and provide recommendations for improving conversion rates and user engagement.
- Collaborate with marketing, sales, and product teams to define data requirements and ensure consistent data collection.
- Forecast marketing trends and outcomes based on historical data and market research.
- Proactively identify opportunities for data-driven improvements in marketing processes and tools.
- Stay up-to-date with industry best practices, new technologies, and emerging trends in marketing analytics.
Required Skills
- Proven experience as a Marketing Data Analyst or similar analytical role.
- Strong proficiency in SQL for data extraction and manipulation.
- Expertise with data visualization tools (e.g., Tableau, Power BI, Google Data Studio).
- Advanced skills in Microsoft Excel (pivot tables, VLOOKUP, complex formulas).
- Experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
- Solid understanding of marketing principles, campaign metrics, and customer lifecycle.
- Excellent analytical, problem-solving, and critical thinking abilities.
- Ability to communicate complex data insights clearly and effectively to non-technical audiences.
- Strong attention to detail and accuracy.
Preferred Qualifications
- Bachelor's degree in Marketing, Statistics, Mathematics, Computer Science, Economics, or a related quantitative field.
- Experience with marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud).
- Familiarity with statistical programming languages (e.g., Python, R) for data analysis.
- Knowledge of CRM systems (e.g., Salesforce, HubSpot CRM).
- Experience in A/B testing methodologies and statistical significance.
- Master's degree or relevant certifications in data analytics or marketing.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Generous paid time off, including national holidays.
- Comprehensive health and wellness benefits package.
- Hybrid work model for enhanced flexibility and work-life balance.
- Opportunities for continuous professional development and training.
- Access to cutting-edge tools and technologies.
- Collaborative and supportive team environment.
- Company pension scheme.
- Regular team social events and activities.
How to Apply
Ready to transform marketing data into impactful strategies? We invite you to take the next step in your career by clicking the application link below. Please ensure your CV and cover letter highlight your relevant experience and passion for data-driven marketing. We look forward to reviewing your application!
