About Company
SPAR Group Ltd. is a leading wholesaler and distributor of goods and services to SPAR retail stores throughout Southern Africa, comprising SPAR, SUPERSPAR, KwikSPAR, SPAR Express, SaveMor, Build It, and Pharmacy at SPAR formats. Rooted deeply in local communities, SPAR is renowned for its unwavering commitment to fresh produce, quality products, and exceptional customer service. With a strong emphasis on community involvement and supporting local economies, SPAR stores are often central hubs in the neighbourhoods they serve, fostering vibrant connections and meeting everyday needs. As a dynamic and evolving retail brand, SPAR embraces innovation to meet the changing preferences and needs of its diverse customers and dedicated franchisees. We foster an environment of growth, collaboration, and continuous improvement, believing in empowering our people and our stores to make a tangible, positive difference in the lives of our customers every single day. Our success is built on a foundation of strong partnerships, shared values, and a relentless pursuit of excellence in retail.
Job Description
Are you a highly motivated, creative, and results-driven Digital Marketer with a passion for community engagement and the vibrant retail sector? SPAR Group Ltd. is seeking a talented and independent Digital Marketer to join our dynamic team. This pivotal role is entirely remote, focused on enhancing our brand presence and driving significant customer engagement specifically within the bustling Newcastle, KwaZulu-Natal region. As a dedicated remote Digital Marketer for Newcastle, you will be instrumental in translating national marketing initiatives into localised, impactful campaigns that resonate deeply with local consumers. Your primary objective will be to support our network of SPAR stores in increasing their visibility, driving foot traffic, and fostering robust online interactions.
This role demands a self-starter who can operate with a high degree of autonomy, bringing fresh ideas, innovative solutions, and a strategic mindset to connect our stores with the community through cutting-edge digital channels. You will be responsible for managing local social media channels, optimising local SEO strategies, crafting compelling content across various platforms, executing targeted email marketing campaigns, and meticulously analysing performance metrics to ensure continuous improvement and maximised ROI. This is an exciting opportunity for an individual who thrives in a fast-paced environment and possesses a keen eye for detail, a creative flair, and an analytical approach to problem-solving. You will be expected to understand the unique market dynamics of Newcastle, identify untapped opportunities for digital growth, and collaborate effectively with local store management and regional marketing teams to achieve shared objectives. If you are passionate about digital marketing, deeply committed to community engagement, and excel at working independently to achieve measurable, impactful results, we strongly encourage you to apply and become a vital part of the SPAR family.
Key Responsibilities
- Develop, implement, and manage comprehensive digital marketing strategies tailored for the Newcastle, KwaZulu-Natal market, focusing on local SPAR stores.
- Manage and grow social media presence (e.g., Facebook, Instagram, Twitter) for local stores, including content creation, scheduling, and community engagement.
- Execute local Search Engine Optimization (SEO) efforts, including Google My Business optimisation, local keyword research, and monitoring local search rankings.
- Create engaging and relevant content for various digital platforms, including social media posts, blog articles, email newsletters, and website updates.
- Plan and execute targeted email marketing campaigns to drive customer loyalty and promote local specials and events.
- Monitor, analyse, and report on the performance of digital marketing campaigns using tools like Google Analytics, providing insights and recommendations for optimisation.
- Collaborate with local store managers and regional marketing teams to align digital initiatives with overall business objectives and promotional calendars.
- Stay abreast of the latest digital marketing trends, tools, and best practices, especially within the retail and FMCG sectors.
- Manage digital advertising campaigns (e.g., Google Ads, social media ads) to increase brand awareness and drive conversions within the local market.
- Ensure all digital communications adhere to SPAR brand guidelines and regulatory requirements.
Required Skills
- Minimum 2-3 years of proven experience in digital marketing, with a focus on local or regional campaigns.
- Proficiency in social media management platforms and analytics tools.
- Strong understanding of SEO principles, especially local SEO (Google My Business).
- Excellent content creation and copywriting skills with an eye for detail and brand consistency.
- Experience with email marketing platforms and campaign management.
- Analytical mindset with the ability to interpret data and generate actionable insights.
- Proficiency in Google Analytics and other digital marketing reporting tools.
- Exceptional communication and interpersonal skills, capable of working independently and remotely.
- Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
- Self-motivated with strong organisational and time management skills.
Preferred Qualifications
- Bachelor’s degree or Diploma in Marketing, Communications, or a related field.
- Certifications in Google Ads, Google Analytics, or other relevant digital marketing platforms.
- Experience in the retail or Fast-Moving Consumer Goods (FMCG) industry.
- Familiarity with the Newcastle, KwaZulu-Natal market and local consumer behaviour.
- Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) for basic content creation.
Perks & Benefits
- Competitive salary package.
- Flexible work-from-home environment.
- Opportunity to make a significant impact on a beloved national brand at a local level.
- Access to ongoing professional development and training resources.
- Supportive team environment with opportunities for growth.
- Employee discount benefits at participating SPAR stores (where applicable).
How to Apply
Interested candidates are encouraged to click on the application link below to apply for this exciting opportunity. Please submit your comprehensive CV and a cover letter outlining your experience in digital marketing, particularly any relevant local or remote work experience, and why you believe you are the ideal candidate for this role. Only shortlisted candidates will be contacted.