About Company
Are you ready to redefine digital marketing strategies in a dynamic environment? Career.zycto thrives on pushing boundaries and fostering a culture where innovative ideas flourish. We’re a forward-thinking organization dedicated to leveraging technology to create impactful connections. For a Digital Marketing Manager, this means direct influence over our brand narrative, shaping our online presence, and driving measurable growth. We value creativity, data-driven decisions, and empowering our team members to lead transformative projects, making us an ideal launchpad for your expertise.
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Job Description
Career.zycto is seeking a highly strategic and results-driven Digital Marketing Manager to lead our online presence and drive comprehensive digital marketing initiatives. Based in the vibrant heart of Canberra City, this full-time role offers an exciting opportunity to shape our brand’s digital footprint, enhance customer engagement, and fuel business growth through innovative strategies. You will be responsible for developing, implementing, and managing digital campaigns across various channels, ensuring alignment with overall business objectives. This pivotal position requires a blend of creative vision, analytical prowess, and leadership capabilities to manage a diverse range of digital marketing activities, from SEO and SEM to social media, content marketing, and email campaigns. If you are passionate about leveraging cutting-edge digital tools and methodologies to achieve measurable outcomes, thrive in a collaborative environment, and are eager to make a significant impact, we encourage you to apply. Join a team where your expertise is valued, and your contributions directly influence our success and trajectory within the market.
Key Responsibilities
- Develop, implement, and manage comprehensive digital marketing strategies that align with business goals.
- Oversee all digital marketing channels (e.g., website, blogs, emails, social media, SEO, SEM) to ensure brand consistency and maximum impact.
- Plan and execute all web, SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Measure and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Manage and mentor junior marketing staff and external agencies.
- Conduct market research and competitor analysis to identify opportunities and threats.
Required Skills
- Proven experience as a Digital Marketing Manager or similar role (minimum 4 years).
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, WebTrends).
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Excellent communication and interpersonal skills.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Certification in Google Ads and Google Analytics.
- Experience with CRM software (e.g., Salesforce, HubSpot).
- Familiarity with A/B and multivariate testing.
- Experience in B2B marketing contexts.
- Knowledge of HTML, CSS, and JavaScript development and constraints.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness benefits package.
- Opportunities for professional development and continuous learning.
- A collaborative and supportive work environment.
- Modern office located in the heart of Canberra City, close to public transport and amenities.
- Flexible work arrangements (where applicable, post-probation).
- Regular team-building events and social activities.
- Access to the latest marketing tools and technologies.
- Generous paid time off and public holidays.
How to Apply
If you are ready to elevate your career and contribute to a dynamic team, we invite you to apply. Please click on the application link below to submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this Digital Marketing Manager position. We look forward to reviewing your application.
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