About Company
Are you ready to shape narratives and amplify brand presence? Career.zycto is a dynamic and forward-thinking organization committed to fostering talent and driving success across diverse industries. We believe in the power of compelling communication and strategic outreach. For a Public Relations Officer, our environment offers unparalleled opportunities to craft impactful media strategies, cultivate strong public relationships, and uphold a vibrant corporate image. Join us and leverage your expertise to tell our story, influence perceptions, and contribute directly to our growth trajectory in the vibrant Mauritian market. We champion innovation and professional development for our team.
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Job Description
Career.zycto is seeking a dynamic and highly motivated Public Relations Officer with a strong focus on media relations and brand image management to join our growing team in Clarisse House, Rose Hill. This pivotal role requires a strategic thinker and an exceptional communicator who can shape our public narrative, enhance our reputation, and foster strong relationships with media outlets and key stakeholders.
As our Public Relations Officer, you will be instrumental in developing and executing comprehensive PR strategies that align with our corporate objectives. Your day-to-day will involve crafting compelling press releases, engaging media kits, and impactful content for various channels, ensuring consistent and positive brand messaging. You will be the primary point of contact for media inquiries, facilitating interviews and managing relationships with journalists, editors, and influencers across Mauritius.
A significant aspect of this role involves proactive media monitoring and analysis. You will track media coverage, identify emerging trends, and assess the effectiveness of our PR campaigns, providing insightful reports to senior management. Furthermore, you will be critical in managing our corporate image, especially during times of crisis. Your ability to develop and implement robust crisis communication plans will safeguard our reputation and maintain public trust.
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This position demands excellent organizational skills, as you will also be responsible for planning and executing PR events, product launches, and community engagement initiatives. Collaboration is key; you will work closely with our marketing, HR, and leadership teams to ensure a unified voice in all external communications. If you are a proactive self-starter with a proven track record in media relations, a keen eye for detail, and a passion for storytelling, we invite you to apply. Join Career.zycto and become a vital part of our mission to connect talent with opportunity while building a powerful brand presence.
Key Responsibilities
- Develop and implement comprehensive public relations strategies aligned with company objectives.
- Manage proactive and reactive media relations, including writing press releases, media kits, and statements.
- Cultivate and maintain strong relationships with local and international media contacts, journalists, and influencers.
- Monitor media coverage, analyze PR campaign effectiveness, and generate insightful reports.
- Manage crisis communications and reputation management strategies to protect brand image.
- Craft compelling narratives and content for various communication channels (web, social media, internal communications).
- Organize and manage PR events, press conferences, product launches, and community engagement initiatives.
- Collaborate with internal teams (marketing, HR, leadership) to ensure consistent messaging and brand voice.
- Stay abreast of industry trends, public opinion, and competitor activities to inform PR strategies.
Required Skills
- Excellent written and verbal communication skills in English and French.
- Proven experience in media relations and public affairs.
- Strong understanding of PR principles, strategies, and best practices.
- Demonstrable crisis communication and reputation management capabilities.
- Proficiency in social media management for public relations.
- Analytical skills to measure and report on PR campaign performance.
- Exceptional organizational and project management abilities.
- Ability to work effectively under pressure and manage multiple priorities.
Preferred Qualifications
- Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
- Experience with PR software and media monitoring tools.
- A portfolio showcasing successful PR campaigns and media placements.
- Familiarity with the Mauritian media landscape and cultural nuances.
- Ability to communicate in Mauritian Creole.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health insurance package.
- Opportunities for continuous professional development and training.
- A dynamic, collaborative, and supportive work environment.
- Clear pathways for career advancement within a growing organization.
- Paid annual leave and public holidays.
How to Apply
To apply for this exciting opportunity, please click on the application link below. Ensure your resume highlights your experience in public relations, media management, and image cultivation. We look forward to reviewing your application and discovering how your expertise can contribute to Career.zycto’s success.
