About Company
Webdev (Pvt) Ltd is a leading digital solutions provider in Zimbabwe, renowned for empowering businesses with cutting-edge web development, e-commerce platforms, and comprehensive digital marketing strategies. For over two decades, we’ve been at the forefront of the digital transformation, helping local and international clients establish a powerful online presence and achieve their business objectives. Our expertise spans bespoke website design, robust e-commerce solutions, and results-driven SEO, content marketing, and paid advertising campaigns. At Webdev, we believe in fostering innovation, delivering excellence, and cultivating a collaborative environment where our team can thrive and make a tangible impact on the digital landscape of Zimbabwe and beyond. We are committed to nurturing talent and providing the tools and opportunities for professional growth within a vibrant, forward-thinking culture.
Job Description
Are you a data-driven marketing professional with a passion for driving online sales and a proven track record in paid media? Webdev (Pvt) Ltd is seeking an exceptional Paid Media Strategist to join our dynamic team and lead our e-commerce clients to unprecedented success. In this pivotal role, you will be responsible for conceptualizing, executing, and optimizing high-performing paid advertising campaigns across various platforms (Google Ads, Meta Ads, TikTok Ads, etc.) specifically tailored for diverse e-commerce brands. Your strategic insights will directly influence client growth, conversion rates, and return on ad spend (ROAS). You will delve deep into market research, competitor analysis, and audience segmentation to craft compelling ad copies and creatives. This position requires a blend of analytical prowess, creative thinking, and excellent communication skills to articulate strategies and results to clients. If you’re eager to make a significant impact by transforming marketing budgets into measurable sales for thriving e-commerce businesses, and thrive in a fast-paced agency environment, we want to hear from you. This hybrid role offers the flexibility of remote work coupled with collaborative sessions at our Banket office, allowing you to immerse yourself in both independent strategy development and team synergy.
Key Responsibilities
- Develop, implement, and manage highly effective paid media strategies across various platforms (Google Ads, Meta Ads, TikTok Ads, etc.) for a portfolio of e-commerce clients.
- Conduct thorough keyword research, audience segmentation, and competitor analysis to identify growth opportunities.
- Manage and optimize ad campaign budgets, ensuring maximum ROI and efficient spend.
- Create compelling ad copy, visuals, and landing page recommendations that resonate with target audiences.
- Monitor, analyze, and report on campaign performance using analytics tools (Google Analytics, client CRM data) to provide actionable insights.
- Perform A/B testing and experimentation to continuously improve campaign effectiveness and identify best practices.
- Collaborate closely with internal creative, content, and web development teams to ensure cohesive campaign execution.
- Maintain up-to-date knowledge of paid media trends, platform updates, and best practices in the e-commerce space.
- Communicate regularly with clients, providing transparent reports, strategic recommendations, and proactive insights.
Required Skills
- Minimum 4 years of experience in paid media management, with a strong focus on e-commerce.
- Proven expertise in managing Google Ads, Meta Ads (Facebook/Instagram), and other relevant paid social platforms.
- In-depth understanding of e-commerce metrics (ROAS, CPA, LTV) and how to optimize campaigns for these.
- Proficiency in web analytics tools (e.g., Google Analytics 4) and data visualization.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Excellent written and verbal communication skills for client interaction and internal collaboration.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Strategic thinking and problem-solving capabilities.
Preferred Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- Google Ads and Meta Blueprint certifications.
- Experience with e-commerce platforms like Shopify, WooCommerce, or Magento.
- Previous agency experience working with multiple clients.
- Familiarity with marketing automation and CRM systems.
- Experience with programmatic advertising or TikTok Ads.
Perks & Benefits
- Competitive salary package commensurate with experience.
- Comprehensive health and wellness benefits.
- Opportunities for continuous professional development and certifications.
- Flexible hybrid work model, blending remote work with collaborative office time.
- A vibrant and supportive company culture focused on innovation and growth.
- Access to cutting-edge tools and technologies.
- Direct impact on the success of diverse e-commerce brands.
How to Apply
To apply for this exciting opportunity, please click on the application link below. Submit your detailed CV and a cover letter outlining your experience as a Paid Media Strategist for e-commerce brands and why you are the ideal candidate for Webdev (Pvt) Ltd. We look forward to reviewing your application and exploring how your expertise can drive success for our clients.