About Company
Seeking to make a tangible impact through engaging digital narratives? Career.zycto is where creativity meets strategy, crafting compelling brand presences for a diverse client portfolio across regional Western Australia. We pride ourselves on fostering an environment where innovative ideas flourish, empowering our team members to push boundaries and define new benchmarks in digital engagement. For a Social Media Manager, this means unparalleled opportunities to shape conversations, drive growth, and leave a lasting mark in a supportive, collaborative setting right here in Broome. Join a team passionate about digital excellence and community connection.
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Job Description
Are you a social media maestro with a passion for storytelling and community building? Career.zycto is on the lookout for an exceptional Social Media Manager to elevate our digital presence and connect authentically with our audience. Based in the vibrant heart of Broome CBD, this full-time role offers a unique opportunity to lead our social media strategy, transform concepts into captivating campaigns, and analyse performance to continuously refine our approach. We believe in the power of digital platforms to foster genuine relationships and drive measurable results. As our Social Media Manager, you will be the voice of our brand, entrusted with cultivating a thriving online community, expanding our reach, and strengthening our market position through innovative content and strategic engagement. This role is perfect for someone who thrives in a dynamic environment, is eager to embrace the unique cultural tapestry of the Kimberley region, and is ready to make a significant impact on our growth trajectory. If you’re ready to shape the digital future of our brand and drive meaningful interactions, we want to hear from you.
Key Responsibilities
- Develop and execute comprehensive social media strategies aligned with overall marketing and business objectives.
- Create, curate, and manage engaging content (text, image, video) for all social media platforms, ensuring brand consistency.
- Monitor social media channels for trends, community engagement, and competitor activity, providing insights and recommendations.
- Manage social media advertising campaigns, including budget allocation, audience targeting, and performance optimisation.
- Analyse social media data and metrics using analytics tools to measure campaign effectiveness and generate regular reports.
- Engage with our online community, respond to comments and messages, and foster positive brand interactions.
- Stay up-to-date with the latest social media best practices, tools, and technologies.
Required Skills
- Proven experience as a Social Media Manager or similar role (minimum 3 years).
- Excellent knowledge of Facebook, Instagram, LinkedIn, TikTok, and other relevant social media best practices.
- Demonstrable experience with social media content creation, scheduling, and community management tools.
- Solid understanding of SEO, keyword research, and Google Analytics.
- Ability to interpret social media metrics and data to inform strategy.
- Strong copywriting and verbal communication skills.
- Creative thinking with an eye for compelling visuals and engaging narratives.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Experience with graphic design software (e.g., Canva, Adobe Creative Suite).
- Familiarity with the Broome/Kimberley region and its unique cultural landscape.
- Experience managing social media for multiple brands or clients.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Opportunity to work in the vibrant Broome CBD and experience the unique Kimberley lifestyle.
- Professional development opportunities and ongoing training.
- Collaborative and supportive team environment.
- Generous paid leave and flexible working arrangements.
- Access to the latest social media tools and technologies.
How to Apply
Ready to lead our digital storytelling? Don’t miss this opportunity to make a significant impact with Career.zycto. Please click on the link below to submit your resume and a cover letter detailing your experience and why you are the ideal candidate for this role. We look forward to reviewing your application!
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