About Company
Econet Wireless Zimbabwe is a leading telecommunications and technology company that has transformed the digital landscape of Zimbabwe. Founded on the principle of providing essential communication services, we have grown into a diversified technology group, offering a broad range of products and services, including voice, data, mobile money (EcoCash), enterprise solutions, and digital lifestyle products. Our vision is to empower communities through innovation, connectivity, and accessible technology. We pride ourselves on being at the forefront of digital transformation, constantly seeking to leverage cutting-edge solutions to meet the evolving needs of our customers and contribute positively to national development. Joining Econet means becoming part of a dynamic, forward-thinking team committed to excellence, integrity, and making a tangible impact in the lives of millions. We foster a culture of continuous learning, collaboration, and innovation, encouraging our employees to push boundaries and achieve their full potential in a supportive and inclusive environment.
Job Description
Are you a data-driven marketing professional with a passion for optimizing digital campaigns for maximum impact? Econet Wireless Zimbabwe is seeking an exceptional Remote Performance Marketing Optimization Strategist to join our innovative digital marketing team. In this pivotal role, you will be instrumental in designing, implementing, and refining performance marketing strategies across various digital channels to drive customer acquisition, engagement, and retention for our diverse portfolio of products and services. As a Remote Strategist, you will have the unique opportunity to contribute significantly to our nationwide digital footprint from anywhere within Zimbabwe, working autonomously while seamlessly collaborating with a vibrant, geographically dispersed team.
Your day-to-day will involve deep dives into campaign performance data, identifying trends, uncovering insights, and translating these into actionable optimization recommendations. You will be responsible for the end-to-end management of paid media campaigns (SEM, Social Media Ads, Display, Programmatic), ensuring they align with business objectives and deliver a strong return on investment. This role requires a blend of analytical rigor, creative problem-solving, and a proactive approach to identifying new growth opportunities. You will manage budgets, conduct rigorous A/B testing, and continuously monitor market trends and competitor activities to maintain our competitive edge. The ideal candidate thrives in a fast-paced environment, possesses an expert understanding of digital marketing ecosystems, and is adept at utilizing various analytics and ad management platforms. If you are excited by the challenge of optimizing performance across millions of customer interactions and helping shape the digital future of Zimbabwe, we encourage you to apply. This is a chance to leverage your expertise in a role that offers significant autonomy, professional growth, and the opportunity to make a measurable difference in a leading technology company.
Key Responsibilities
- Develop, implement, and manage comprehensive performance marketing strategies across search, social, display, and programmatic channels to achieve business goals.
- Conduct in-depth data analysis of campaign performance, identify key trends, insights, and opportunities for optimization.
- Manage and optimize campaign budgets, ensuring efficient allocation and maximum ROI.
- Design and execute A/B tests, multivariate tests, and other experiments to improve campaign effectiveness and user experience.
- Monitor competitor activities and industry trends to identify new growth opportunities and maintain a competitive edge.
- Collaborate with internal teams (content, product, sales, data analytics) to ensure cohesive marketing efforts and campaign alignment.
- Generate detailed performance reports, present findings, and provide actionable recommendations to stakeholders.
- Stay current with the latest ad tech platforms, digital marketing best practices, and algorithm changes.
- Ensure all campaigns comply with regulatory requirements and brand guidelines.
Required Skills
- Proven experience (3+ years) in performance marketing, with a focus on optimization and ROI.
- Expertise in managing campaigns across Google Ads, Facebook Ads Manager, and other major ad platforms.
- Strong analytical skills with proficiency in Google Analytics, data visualization tools, and Excel/Google Sheets.
- Demonstrated ability to translate complex data into actionable insights and strategic recommendations.
- Deep understanding of A/B testing methodologies and conversion rate optimization (CRO) principles.
- Excellent communication and presentation skills, both written and verbal.
- Ability to work independently and collaboratively in a remote team environment.
- Strong project management and organizational skills.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
- Certifications in Google Ads, Google Analytics, Facebook Blueprint, or similar platforms.
- Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot).
- Familiarity with SEO principles and how they integrate with paid strategies.
- Experience in the telecommunications or fast-moving consumer goods (FMCG) industry.
- Proficiency in advanced analytics tools or BI platforms.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Full remote work flexibility, allowing you to work from anywhere in Zimbabwe.
- Comprehensive health and wellness benefits.
- Generous paid time off and public holidays.
- Opportunities for continuous learning and professional development.
- Access to cutting-edge tools and technologies.
- A vibrant, inclusive, and supportive company culture.
- Contribution to a leading technology company making a real impact in Zimbabwe.
How to Apply
Interested candidates are encouraged to click on the application link below to apply for this exciting opportunity. Please ensure your resume highlights your experience in performance marketing and optimization strategies.