About Company
Unleash your strategic brilliance at Career.zycto, where innovation meets impact in the dynamic world of digital advertising. We’re a forward-thinking agency in Harrogate, dedicated to crafting bespoke digital strategies that drive measurable results for our diverse client portfolio. For an Ad Manager – Social Media & PPC, this means an environment ripe for growth, autonomy, and the chance to lead groundbreaking campaigns. Join a collaborative team passionate about pushing boundaries and transforming online engagement into tangible business success. Here, your expertise is valued, and your contributions directly shape our collective future.
Job Description
We are seeking a highly skilled and strategic Ad Manager – Social Media & PPC to join our thriving team in Harrogate. This pivotal role involves leading the strategy, execution, and optimization of paid social media and pay-per-click advertising campaigns across various platforms. The successful candidate will be instrumental in driving client success by delivering measurable ROI through innovative and data-driven advertising initiatives. You will be responsible for managing substantial advertising budgets, conducting in-depth market research, audience segmentation, and competitor analysis to inform campaign development. This role requires a meticulous eye for detail, a strong analytical mindset, and a creative approach to problem-solving. You’ll be expected to stay ahead of industry trends, platform updates, and emerging technologies to ensure our clients maintain a competitive edge. If you are passionate about digital advertising, possess a proven track record of successful campaign management, and thrive in a fast-paced agency environment, Career.zycto offers the perfect platform for your talent to shine. You will work closely with our creative and account management teams to ensure integrated strategies and seamless client communication. This is an exciting opportunity to significantly impact client growth and contribute to our agency’s reputation for excellence in digital marketing.
Key Responsibilities
- Develop, implement, and manage comprehensive PPC and paid social media advertising strategies across platforms like Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and others.
- Conduct thorough keyword research, audience targeting, and competitive analysis to identify opportunities for campaign optimization and expansion.
- Manage and optimize advertising budgets, ensuring efficient spend and maximum return on investment (ROI) for clients.
- Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for continuous improvement.
- Perform A/B testing on ad copy, creatives, landing pages, and targeting parameters to enhance campaign effectiveness.
- Collaborate with creative teams to develop compelling ad copy, visuals, and video content that resonates with target audiences.
- Maintain up-to-date knowledge of industry trends, algorithm changes, and new features across advertising platforms.
- Effectively communicate campaign performance, strategies, and results to clients and internal stakeholders through regular reports and presentations.
- Ensure all campaigns adhere to best practices and compliance guidelines.
Required Skills
- Proven experience (4+ years) in managing significant PPC and paid social media campaigns.
- Expertise in Google Ads (Search, Display, Shopping, Video) and Meta Ads Manager (Facebook, Instagram).
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Proficiency with Google Analytics 4 (GA4) and other web analytics tools.
- Excellent communication and presentation skills, capable of articulating complex strategies clearly.
- Advanced understanding of conversion tracking, remarketing, and audience segmentation.
- Demonstrable experience with budget management and performance forecasting.
- Ability to work independently and as part of a collaborative team in a fast-paced environment.
Preferred Qualifications
- Google Ads certifications (Search, Display, Shopping, Measurement).
- Meta Blueprint certifications.
- Experience with other ad platforms such as LinkedIn Ads, TikTok Ads, or Pinterest Ads.
- Previous agency experience managing multiple client accounts simultaneously.
- Knowledge of A/B testing methodologies and conversion rate optimization (CRO) principles.
- Familiarity with marketing automation and CRM systems.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Generous holiday allowance.
- Company pension scheme.
- Opportunities for continuous professional development and training.
- Flexible hybrid working model.
- Modern office environment in central Harrogate.
- Regular team social events and activities.
- Access to the latest industry tools and technologies.
- Health and wellness programs.
How to Apply
If you are ready to take the next step in your digital advertising career and contribute to a vibrant, growing agency, please click the application link below to submit your CV and a covering letter outlining your relevant experience and why you believe you’d be a great fit for Career.zycto.
