About Company
NMB Bank Plc is one of Tanzania’s largest commercial banks, with a significant footprint across the country. Established with a vision to be the leading financial partner for individuals, businesses, and communities, NMB offers a comprehensive range of banking services, including retail, corporate, and agricultural banking. With a commitment to innovation, customer service, and digital transformation, NMB plays a crucial role in Tanzania’s economic development. We are deeply embedded in the communities we serve, fostering growth and prosperity. Our culture values professionalism, integrity, and a proactive approach to meeting customer needs, empowering our employees to make a real impact in transforming lives and driving economic growth.
Job Description
Are you a dynamic and results-driven advertising professional with a passion for crafting impactful campaigns? NMB Bank Plc is seeking an experienced Advertising Executive to join our vibrant marketing team, specifically focusing on campaign coordination. Based in Songea, Ruvuma Region, this full-time role offers a unique opportunity to contribute to the strategic visibility and market penetration of one of Tanzania’s leading financial institutions.
As an Advertising Executive, you will be instrumental in the end-to-end management and execution of various advertising campaigns, from initial concept to post-campaign analysis. Your primary responsibility will involve orchestrating the seamless coordination between internal stakeholders, external agencies, media partners, and creative teams to ensure all advertising initiatives align with NMB’s brand guidelines, marketing objectives, and regulatory compliance. You will play a pivotal role in translating marketing strategies into actionable campaign plans, monitoring their progress, and ensuring timely delivery within budget constraints.
This position requires a keen eye for detail, strong organizational skills, and the ability to thrive in a fast-paced environment. You will be expected to conduct market research, analyze competitor activities, and identify emerging trends to inform campaign development and optimization. Your expertise will directly contribute to enhancing NMB’s brand presence, engaging our diverse customer base, and ultimately driving business growth across the Ruvuma Region and beyond. If you are passionate about the power of advertising to connect with customers and are eager to make a significant contribution within a reputable financial institution, we encourage you to apply.
Key Responsibilities
- Plan, coordinate, and execute integrated advertising campaigns across various channels (digital, print, radio, OOH) from concept to completion.
- Collaborate with internal marketing teams, product development, and sales departments to define campaign objectives, target audiences, and key messaging.
- Manage relationships with external advertising agencies, media buying houses, and creative vendors, ensuring deliverables meet quality standards and deadlines.
- Develop detailed project timelines, budgets, and resource allocation plans for all assigned campaigns.
- Monitor campaign performance, track key metrics, and provide regular reports on effectiveness, ROI, and areas for improvement.
- Conduct market research and competitive analysis to identify new opportunities and optimize campaign strategies.
- Ensure all advertising materials comply with NMB's brand guidelines, regulatory requirements, and industry best practices.
- Facilitate approvals from relevant stakeholders and senior management for campaign concepts and final assets.
- Coordinate the production and distribution of marketing collateral and promotional materials.
- Act as a central point of contact for all campaign-related inquiries and ensure smooth communication flow.
- Manage invoicing and budget reconciliation for advertising expenditures.
Required Skills
- Proven experience in advertising campaign coordination or project management.
- Excellent communication and interpersonal skills, capable of engaging diverse stakeholders.
- Strong organizational and time management abilities, with a capacity for managing multiple projects simultaneously.
- Proficiency in marketing software, CRM systems, and campaign management tools.
- Demonstrated analytical skills with the ability to interpret data and campaign performance metrics.
- Deep understanding of various advertising channels and their respective best practices.
- Fluency in English and Swahili, both written and verbal.
- Ability to work independently and as part of a collaborative team.
- Problem-solving aptitude and a proactive approach to challenges.
Preferred Qualifications
- Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field.
- Experience within the financial services sector or a highly regulated industry.
- Certifications in project management (e.g., PMP, PRINCE2) or digital marketing (e.g., Google Ads, HubSpot).
- Familiarity with marketing automation platforms and customer journey mapping.
- Demonstrated creativity in developing engaging advertising concepts.
Perks & Benefits
- Competitive salary package.
- Comprehensive health insurance coverage.
- Performance-based bonuses.
- Generous paid time off and public holidays.
- Opportunities for professional development and continuous learning.
- A supportive and dynamic work environment.
- Employee banking benefits.
- Contribution to a reputable and growing financial institution in Tanzania.
How to Apply
Interested candidates who meet the above qualifications are encouraged to apply by clicking on the application link provided below. Please ensure your application includes a detailed CV and a cover letter outlining your relevant experience and why you are the ideal candidate for this role at NMB Bank Plc. We look forward to reviewing your application.