About Company
Orbit Brand Solutions is a dynamic and innovative marketing agency based in Tanzania, dedicated to crafting compelling brand narratives and delivering impactful strategies that drive business growth for our diverse clientele. With a commitment to creativity, strategic thinking, and measurable results, we partner with local and international brands to unlock their full potential in an ever-evolving market landscape. Our team comprises passionate strategists, creative designers, and digital experts who thrive on challenging the status quo and pushing boundaries. At Orbit, we believe in fostering a collaborative, inclusive, and forward-thinking environment where talent can flourish, ideas can be exchanged freely, and every team member contributes to our shared success. We pride ourselves on understanding the unique cultural nuances and market dynamics of Tanzania, enabling us to create strategies that resonate deeply with target audiences. As we expand our reach and embrace the power of remote collaboration, we are excited to welcome a Brand Strategist who is eager to contribute to our mission from the vibrant setting of Sumbawanga, Rukwa Region.
Job Description
Are you a visionary Brand Strategist with a passion for unearthing insights, shaping narratives, and building powerful brands? Orbit Brand Solutions is seeking an experienced and innovative Brand Strategist to join our remote team, based in Sumbawanga, Rukwa Region. This is an exceptional opportunity to contribute to a leading Tanzanian marketing agency while enjoying the flexibility of remote work. As a Brand Strategist, you will be the driving force behind the strategic development of our clients’ brands, from inception to market realization. You will lead comprehensive market research, consumer analysis, and competitive landscaping to identify unique opportunities and craft compelling brand platforms. Your expertise will be crucial in defining brand purpose, values, messaging, and visual identity guidelines, ensuring consistency and impact across all touchpoints. You will work closely with our creative and account management teams, translating strategic insights into actionable briefs that inspire groundbreaking campaigns. Beyond strategy, you will be a trusted advisor to our clients, presenting your recommendations with conviction and guiding them through the brand development process. This role demands a proactive individual who thrives in a fast-paced environment, possesses exceptional analytical abilities, and can articulate complex ideas with clarity and persuasion. If you are ready to make a significant impact by shaping the future of diverse brands across Tanzania, we invite you to apply.
Key Responsibilities
- Conduct in-depth market research, competitive analysis, and consumer insights gathering to identify market opportunities and challenges.
- Develop comprehensive brand strategies, including brand positioning, target audience definition, brand architecture, and messaging frameworks.
- Collaborate with creative teams to translate strategic insights into innovative concepts, campaigns, and visual identity guidelines.
- Prepare and deliver compelling presentations to clients, effectively articulating strategic recommendations and rationale.
- Monitor brand performance and market trends, providing strategic adjustments and recommendations as needed.
- Act as a strategic partner to clients, guiding them through the brand development process and fostering strong relationships.
- Ensure brand consistency and integrity across all client communications and marketing initiatives.
- Contribute to new business development by participating in pitch processes and developing strategic proposals.
Required Skills
- Proven experience as a Brand Strategist or similar role in a marketing agency or corporate environment.
- Strong understanding of branding principles, market research methodologies, and consumer behavior.
- Exceptional analytical and problem-solving skills, with the ability to translate data into actionable insights.
- Excellent written and verbal communication skills, with a talent for storytelling and persuasive presentation.
- Proficiency in strategic planning frameworks and brand development processes.
- Ability to work independently and collaboratively in a remote team setting.
- Strong project management and organizational skills, with attention to detail.
- Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Master’s degree or relevant professional certifications.
- Experience working with diverse clients across various industries in Tanzania or East Africa.
- Familiarity with digital marketing channels and their integration into brand strategy.
- Fluency in Swahili and English.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Flexible remote work arrangement.
- Opportunities for professional development and continuous learning.
- A collaborative and supportive company culture.
- Access to a diverse portfolio of challenging and exciting projects.
- Contribution to shaping prominent brands in the Tanzanian market.
How to Apply
Interested candidates are invited to submit their application, including a resume and cover letter, by clicking on the application link below. Please highlight your experience in brand strategy, your understanding of the Tanzanian market, and your ability to thrive in a remote work environment.