Business Analyst – Market Research & Strategy

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🏢 Career.zycto📍 Llanishen, Cardiff💼 Full-Time💻 On-site🏭 Business Strategy, Management Consulting, Market Research💰 £40,000 - £55,000 per year

About Company

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Are you an analytical thinker eager to shape future market direction? At Career.zycto, we empower businesses to make informed, strategic decisions through cutting-edge market insights. We’re a dynamic firm passionate about innovation and dedicated to fostering a collaborative environment where bright minds thrive. For a Business Analyst, this means access to diverse projects, opportunities to deep-dive into complex data, and the chance to directly influence client success. Join a team where your strategic recommendations drive tangible impact and your professional growth is our priority. We value curiosity, precision, and a proactive approach to problem-solving, creating an ideal setting for your expertise to flourish.

Job Description

Are you a driven Business Analyst with a passion for uncovering market insights and shaping strategic direction? Career.zycto is seeking a highly analytical and results-oriented Business Analyst – Market Research & Strategy to join our growing team in Llanishen, Cardiff. This pivotal role offers a unique opportunity to leverage your expertise in market analysis to drive informed business decisions for our diverse client portfolio across various sectors.

As our Business Analyst, you will be instrumental in designing and executing comprehensive market research initiatives. This includes selecting appropriate methodologies, collecting and cleaning complex data sets, and then performing rigorous analysis to identify key trends, emerging opportunities, and potential risks within target markets. You’ll dive deep into competitive landscapes, customer behaviors, and broader industry dynamics, translating these observations into concrete, strategic recommendations that empower our clients to achieve their business objectives and maintain a competitive edge. Your ability to extract meaningful insights from raw data and present them clearly, concisely, and persuasively will be crucial in guiding both internal teams and external stakeholders.

You will work collaboratively with various internal teams, including project management, sales, and client services, to ensure that market intelligence is not only generated but also integrated effectively into client projects and business development initiatives. From developing detailed research plans and selecting appropriate analytical tools to constructing compelling reports, dashboards, and presentations for senior leadership and client consumption, your contributions will directly impact client success and our company’s reputation for strategic excellence. This role demands a proactive individual who is not only adept at quantitative and qualitative data analysis but also possesses strong critical thinking, advanced problem-solving skills, and an insatiable curiosity for market dynamics.

We are looking for someone who can thrive in a fast-paced, dynamic environment, manage multiple projects simultaneously with varying deadlines, and maintain a high degree of accuracy and attention to detail in all deliverables. If you are passionate about understanding the ‘why’ behind market movements, enjoy turning complex data into compelling narratives, and are eager to contribute your expertise to a forward-thinking organization that values innovation and impact, we encourage you to apply. Join Career.zycto and play a key role in empowering businesses with the strategic foresight they need to excel in today’s challenging marketplace.

Key Responsibilities

  • Conduct in-depth market research, competitive analysis, and industry trend assessment to identify strategic opportunities and threats.
  • Analyze complex quantitative and qualitative data sets using various analytical tools and methodologies to derive actionable insights.
  • Develop clear, concise, and compelling strategic recommendations based on market insights to support business development and client objectives.
  • Collaborate effectively with cross-functional teams, including project management, sales, and client services, to integrate market intelligence into projects.
  • Prepare detailed reports, presentations, and interactive dashboards for internal stakeholders and external clients.
  • Monitor market dynamics, emerging technologies, and consumer behaviors to provide ongoing market intelligence and foresight.
  • Translate high-level business needs and challenges into structured research questions and analytical frameworks.
  • Support the development of business cases, strategic roadmaps, and project planning activities with data-driven insights.

Required Skills

  • Proven experience (minimum 4 years) as a Business Analyst, Market Research Analyst, or Strategy Analyst.
  • Strong analytical and problem-solving skills with a meticulous attention to detail.
  • Proficiency in market research methodologies (e.g., surveys, interviews, focus groups) and data analysis techniques.
  • Expertise in data analysis and visualization tools (e.g., Microsoft Excel, Tableau, Power BI).
  • Exceptional written and verbal communication, presentation, and interpersonal abilities.
  • Demonstrated ability to translate complex data and insights into clear, actionable business recommendations.
  • Bachelor's degree in Business Administration, Economics, Marketing, Statistics, or a related quantitative field.

Preferred Qualifications

  • Master's degree in a relevant field (e.g., MBA, MSc in Marketing Analytics).
  • Professional certification in Business Analysis (e.g., CBAP, CCBA) or Project Management.
  • Experience with statistical analysis software (e.g., R, Python, SAS) and advanced modelling techniques.
  • Familiarity with CRM systems and marketing automation platforms.
  • Knowledge of the local Cardiff and Welsh business landscape and market dynamics.
  • Experience working within a consulting environment or for multiple clients.

Perks & Benefits

  • Highly competitive salary and performance-based bonus scheme.
  • Comprehensive health, dental, and vision insurance coverage.
  • Generous paid time off, including holidays and sick leave, with options for flexible working arrangements.
  • Dedicated budget for professional development, training, and continuous learning opportunities.
  • Vibrant, collaborative, and supportive work environment that values innovation and teamwork.
  • Regular team-building activities, social events, and company-sponsored gatherings.
  • Company pension scheme with employer contributions to secure your future.
  • Modern office facilities equipped with the latest technology in Llanishen, Cardiff.

How to Apply

Interested candidates are invited to submit their comprehensive CV and a compelling cover letter outlining their experience, qualifications, and suitability for this challenging and rewarding role. Please ensure your application highlights your passion for market research, strategic analysis, and how you can contribute to Career.zycto’s mission. Click on the application link below to apply for the job.

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