About Company
Ignite your career by joining Career.zycto, a rapidly evolving digital innovation hub dedicated to crafting compelling narratives and immersive experiences. We’re on a mission to redefine digital engagement across diverse platforms, empowering brands to connect authentically with their audiences. For a Content Producer – Video & Social, this means an unparalleled opportunity to shape visual stories, experiment with cutting-edge trends, and leave a significant mark on our growing portfolio. Here, your creativity isn’t just encouraged; it’s the very spark that drives our success, fostering an environment where bold ideas thrive.
Job Description
Career.zycto is seeking a dynamic and innovative Content Producer – Video & Social to join our vibrant team in Dean Village, Edinburgh. This is an exciting opportunity for a creative individual with a passion for storytelling through video and a deep understanding of social media trends and platforms. You will be instrumental in conceptualizing, producing, and optimizing engaging video content and other visual assets that resonate with our target audiences and amplify our brand’s presence across all digital channels.
As our Content Producer, you will be a key player in bringing our brand story to life. You’ll work collaboratively with marketing, design, and product teams to translate strategic objectives into compelling visual narratives. Your role will encompass the entire production lifecycle, from initial ideation and scriptwriting to filming, editing, and post-production. Beyond technical skills, we’re looking for someone who lives and breathes social media, understanding the nuances of platforms like TikTok, Instagram Reels, YouTube Shorts, and LinkedIn, and how to tailor content for maximum impact on each. You will be responsible for identifying emerging trends, experimenting with new formats, and analyzing performance data to continuously refine our content strategy.
This position demands a blend of artistic vision, technical proficiency, and strategic thinking. You should be comfortable working independently, managing multiple projects simultaneously, and meeting tight deadlines without compromising on quality. A keen eye for detail, a strong understanding of brand voice, and the ability to adapt content for diverse audiences are paramount. If you are a self-starter with a portfolio that showcases your ability to create high-quality, engaging video and social content, and you thrive in a fast-paced, collaborative environment, we encourage you to apply. Join us and help shape the future of digital content at Career.zycto.
Key Responsibilities
- Lead the end-to-end production of engaging video content for various digital platforms, including conceptualization, scripting, filming, editing, and post-production.
- Develop and execute a robust social media content calendar, ensuring a consistent flow of high-quality visual assets tailored to each platform's best practices.
- Monitor social media trends, competitor activities, and emerging technologies to inform content strategy and identify new opportunities for audience engagement.
- Collaborate closely with marketing, design, and product teams to ensure content aligns with brand guidelines, campaign objectives, and overall business strategy.
- Manage and maintain video and photo equipment, ensuring all gear is in optimal working condition and staying updated on industry-standard tools and software.
- Analyze content performance metrics (views, engagement, conversion) to derive insights, optimize future content, and report on ROI.
- Oversee content distribution and promotion strategies across owned and earned media channels to maximize reach and impact.
Required Skills
- Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
- Strong understanding of social media platforms (TikTok, Instagram, YouTube, LinkedIn) and their content ecosystems.
- Demonstrable experience in videography and photography, including lighting, sound, and camera operation.
- Excellent storytelling and scriptwriting abilities.
- Proven ability to manage multiple projects and deadlines in a fast-paced environment.
- Strong communication and collaboration skills.
- A portfolio showcasing relevant video and social content.
Preferred Qualifications
- Bachelor's degree in Film, Media Production, Marketing, or a related field.
- Experience with motion graphics and animation (e.g., Adobe After Effects).
- Knowledge of digital marketing principles and SEO best practices for video content.
- Familiarity with project management tools and workflows.
- Experience working with remote teams and distributed content contributors.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Generous paid time off and public holidays.
- Comprehensive health, dental, and vision insurance.
- Opportunities for professional development and continuous learning.
- Dynamic and creative work environment in the heart of Edinburgh.
- Company pension scheme.
- Regular team social events and activities.
- Modern office with excellent facilities and amenities.
How to Apply
If you are ready to make a significant impact with your creative vision and digital expertise, we encourage you to apply! Please click on the application link below to submit your resume, cover letter, and a link to your portfolio showcasing your best work in video and social content production. We look forward to reviewing your application and discovering how your talents can help Career.zycto thrive.
