About Company
Propel your career forward with Career.zycto, a dynamic force in digital innovation dedicated to transforming how businesses connect with their audiences. We are pioneers in crafting compelling narratives and strategic content plans that resonate deeply across diverse platforms. For a content strategist, Career.zycto offers an unparalleled canvas to unleash creativity, shape groundbreaking campaigns, and directly influence market impact. Join a vibrant team where your insights drive our clients’ success and your professional growth is not just encouraged, but actively cultivated. Here, every strategy you devise fuels tangible results.
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Job Description
Are you a visionary content architect with a passion for storytelling that captivates and converts? Career.zycto is seeking an exceptional Content Strategist, Creative Plan to join our dynamic team in Kiambu, Kiambu County. In this pivotal role, you will be the mastermind behind our clients’ content success, translating business objectives into compelling narratives and actionable content strategies. We are looking for an individual who can not only conceptualize groundbreaking creative plans but also meticulously map out their execution across diverse digital platforms.
This isn’t just about creating content; it’s about defining the strategy that makes content perform, resonate, and build lasting connections with target audiences. You’ll be instrumental in shaping brand voices, driving engagement, and delivering measurable results through innovative content initiatives. If you thrive in a fast-paced environment, possess an analytical mind combined with boundless creativity, and are eager to make a significant impact on various brands, then we invite you to explore this exciting opportunity. You will work closely with cross-functional teams, including marketing, design, and analytics, ensuring a cohesive and impactful content ecosystem. Your expertise will guide content development from ideation through production and performance analysis, ensuring every piece aligns with strategic goals and elevates the brand’s presence. We value proactive thinkers who are adept at identifying market trends, competitor insights, and audience behaviors to inform and evolve our content approach continuously. This role offers the chance to lead, innovate, and leave a tangible mark on the digital landscape. Join us and help craft the future of content.
Key Responsibilities
- Develop and implement comprehensive content strategies aligned with client business goals and target audience insights.
- Conduct thorough content audits, gap analyses, and competitive research to identify opportunities and inform strategic recommendations.
- Translate complex marketing objectives into clear, concise, and compelling creative briefs for content creators and designers.
- Oversee the entire content lifecycle, from ideation and planning to creation, distribution, and performance measurement.
- Collaborate with SEO specialists to ensure content is optimized for search engines, driving organic traffic and visibility.
- Define content calendars, workflows, and governance guidelines to maintain consistency and quality across all platforms.
- Utilize analytics tools to monitor content performance, generate insights, and recommend data-driven improvements.
- Stay abreast of industry trends, emerging technologies, and best practices in content marketing and digital strategy.
- Present content strategies and performance reports to internal stakeholders and clients, articulating value and ROI.
- Lead brainstorming sessions and workshops to foster creative thinking and generate innovative content ideas.
- Mentor junior content creators and contribute to the overall development of the content team.
Required Skills
- Proven experience in developing and executing successful content strategies across multiple digital channels.
- Exceptional writing, editing, and storytelling abilities with a keen eye for detail.
- Proficiency in content management systems (CMS) and project management tools.
- Strong understanding of SEO principles, keyword research, and content optimization techniques.
- Demonstrable experience with analytics platforms (e.g., Google Analytics) to measure content performance.
- Excellent communication, presentation, and interpersonal skills.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Critical thinking and problem-solving skills, with a data-driven approach.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field. Master's degree preferred.
- Certification in Content Marketing, Digital Marketing, or SEO.
- Experience with A/B testing and conversion rate optimization (CRO) for content.
- Familiarity with AI content tools and automation.
- Portfolio showcasing successful content strategies and campaigns.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health insurance package.
- Generous paid time off and public holidays.
- Opportunities for professional development and continuous learning.
- Vibrant, collaborative, and supportive work environment.
- Modern office space in a prime Kiambu location.
- Team-building activities and social events.
- Flexible working hours (where applicable).
How to Apply
Ready to shape the future of content strategy with Career.zycto? We invite passionate and driven candidates to submit their application by clicking the link below. Please ensure your resume and a compelling cover letter highlighting your experience in content strategy and creative planning are attached. We look forward to reviewing your application and discovering how your vision can contribute to our success.
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