About Company
Propel your career forward with a company that champions cutting-edge content strategies! Career.zycto is a dynamic and rapidly expanding digital innovation firm, specializing in crafting compelling narratives that resonate globally. We empower our clients, from burgeoning startups to established enterprises, to achieve unparalleled digital presence and engagement. Here, your strategic vision for content isn’t just valued—it’s essential to our collective success. Join a team where creativity meets data-driven execution, shaping the future of communication in the heart of Nuremberg.
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Job Description
Are you a visionary storyteller with a knack for data-driven strategy? Career.zycto is actively seeking an exceptional Content Strategist to join our vibrant team in Altstadt, Nuremberg, for an immediate hire. In this pivotal role, you will be the architect of our content landscape, transforming business objectives into engaging, high-impact digital experiences. We’re looking for someone who breathes content, understands audience psychology, and can meticulously plan, create, and distribute narratives across diverse platforms that capture attention and drive measurable results. This is more than just a writing role; it’s about leading the charge in defining how we communicate, connect, and convert.
As our Content Strategist, you will play a crucial part in shaping our brand voice, developing comprehensive content calendars, and ensuring every piece of content aligns with our overarching marketing and business goals. You’ll delve into market research, identify content gaps, and spearhead initiatives that elevate our brand’s authority and engagement. This position offers a unique opportunity to blend creativity with analytical rigor, continuously optimizing content for search engines, user experience, and conversion rate optimization. If you thrive in a fast-paced environment, are passionate about innovation, and ready to make a tangible impact from day one, contributing directly to our and our clients’ success, we want to hear from you. Join us in building compelling stories that captivate and convert!
Key Responsibilities
- Develop, implement, and manage comprehensive content strategies aligned with business objectives and target audience needs.
- Conduct in-depth audience research, competitor analysis, and content audits to identify opportunities and inform strategy.
- Oversee the entire content lifecycle, from ideation and planning to creation, distribution, and performance analysis.
- Manage and maintain editorial calendars, ensuring timely delivery of high-quality content across all platforms (web, blog, social media, email, video, etc.).
- Collaborate closely with marketing, SEO, design, product, and sales teams to ensure content consistency and strategic alignment.
- Optimize content for search engine visibility (SEO), user engagement, and conversion rates.
- Establish key performance indicators (KPIs) for content, track performance metrics, and provide data-driven insights and recommendations for continuous improvement.
- Ensure brand voice, tone, and messaging consistency across all content assets and channels.
- Stay abreast of industry trends, content marketing best practices, and algorithm changes to maintain a competitive edge.
- Identify and explore new content formats, platforms, and distribution channels to expand reach and engagement.
Required Skills
- Proven experience (4+ years) as a Content Strategist, Content Manager, or similar role.
- Exceptional writing, editing, and proofreading skills in English, with a strong portfolio.
- In-depth understanding of SEO principles, keyword research, and content optimization tools.
- Proficiency with content management systems (CMS) and web analytics platforms (e.g., Google Analytics).
- Demonstrated ability to develop and execute successful content strategies that drive measurable results.
- Excellent project management, organizational, and time management skills.
- Strong analytical and problem-solving abilities, with a data-driven approach to content.
- Ability to work both independently and collaboratively in a dynamic, fast-paced environment.
Preferred Qualifications
- Master's degree in Marketing, Communications, Journalism, or a related field.
- Experience with A/B testing and conversion rate optimization (CRO) methodologies.
- Familiarity with marketing automation platforms and CRM systems.
- Experience working within a digital marketing agency or SaaS environment.
- Proficiency in German is a plus, but not required.
Perks & Benefits
- Competitive salary package and performance-based bonuses.
- Comprehensive health and wellness benefits.
- Generous paid time off, including public holidays and vacation days.
- Opportunities for professional development, training, and continuous learning.
- A collaborative, innovative, and supportive work environment.
- Modern office space located in the historic heart of Altstadt, Nuremberg.
- Company-sponsored team events, social gatherings, and a vibrant company culture.
- Subsidized public transport ticket (VGN) for convenient commuting.
- Access to cutting-edge tools, technologies, and resources.
How to Apply
Ready to shape the future of digital content? We encourage all qualified candidates to apply by clicking the application link below. Please ensure your comprehensive CV and a compelling cover letter detailing your experience, content strategy philosophy, and why you are the ideal candidate for this Content Strategist role are attached. We look forward to reviewing your application and learning how you can contribute to Career.zycto’s success!
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